Brand and Product Marketing Manager

UNIQLO

Toronto

On-site

CAD 100,000 - 150,000

Full time

14 days+

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Benefits offered by this job

Competitive salary and performance bonus

Comprehensive benefits

Career growth opportunities

Job summary

UNIQLO seeks a Brand and Product Marketing Manager in Toronto to lead marketing strategies for key product categories, translating the global brand vision into compelling narratives for Canadian consumers. This role requires collaboration with global teams and execution of local marketing plans, as well as a deep understanding of consumer needs and behaviors.

Qualifications

Minimum 5 years’ experience working in marketing/product marketing and/or communications preferably within retail, fashion, apparel.
Managerial and leadership experience to lead a team.
Proven ability to develop insightful marketing strategies and execute integrated campaigns from concept to analysis.
Exceptional written and verbal communication skills.

Responsibilities

Develop and execute product marketing strategies and plans on an annual/seasonal basis.
Collaborate with Global Marketing on creative briefs for product campaign development.
Lead product/project planning and execution in collaboration with other departments.
Conduct business analyses and post-marketing campaign reviews.

Skills

Marketing Strategy

Team Leadership

Communication

Consumer Understanding

Project Management

Education

Bachelor Degree in Marketing, Business, Communications or related field

Job description

Join to apply for the Brand and Product Marketing Manager role at UNIQLO

Job Title: Brand and Product Marketing Manager

Location(s): Downtown Toronto (presence at the office 5 days a week is preferred, this position requires 20% travel to store locations)

Reporting to: Marketing Director

Brand and Product Marketing Manager

Be the Strategic Marketing Leader to bring UNIQLO to the next level

Are you driven by the power of great brands and exceptional products? Do you thrive on bringing innovative, high-quality apparel to life for a diverse audience? Uniqlo Canada is seeking a visionary and results-oriented Brand Product Marketing Manager to lead our mission of making LifeWear accessible and beloved across Canada. You will own the end-to-end marketing strategy for key product categories and seasonal campaigns, translating our global brand vision into compelling local narratives that resonate deeply with Canadian consumers.

UNIQLO is a global apparel retailer committed to changing the world through the power of clothing. As part of Fast Retailing—one of the world’s largest retail groups—we’re known for LifeWear: high-quality, functional, affordable clothing designed for everyone, everywhere. With more than 2,500 stores worldwide, almost 30 stores in Canada, and strong growth ambitions in the Canadian market, UNIQLO offers a unique opportunity to lead, influence, and grow with a forward-thinking, performance-driven organization.

Position Overview:

This role within the Product Marketing team is responsible for establishing the Uniqlo brand in Canada through communication of our brand values and iconic products. In this role, the individual must collaborate with Global Marketing at our Headquarters in Japan on marketing planning, creative development and local adaptation for specific product categories. They will also be accountable for the creation of the product specific Canada region marketing plan and localized execution. The Marketing Manager will report to the Product Marketing Team Director. They will interface with various teams including Global Marketing, Merchandising, Visual Merchandisers, PR, E-Commerce, Digital Marketing and In-store Marketing.

Key Responsibilities:

Develop and execute product marketing strategies and plans on an annual/seasonal basis
Collaborate with Global Marketing to provide input on creative briefs for seasonal product campaign development
Provide direction and guidance on product shoot list and in-store asset creation
Lead product/project planning and execution in collaboration with other departments
Establish understanding of Uniqlo Lifewear with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication
Ensure optimized product marketing communication for the US consumer for all product marketing materials
Manage agency relationships and conduct briefings for marketing plan development and execution
Plan and execute in-store and in-market product marketing events
Conduct business analyses and post marketing campaign reviews
Support the training and development of junior and new marketing team members
Other related duties to be assigned by direct supervisor

Who you are:

Bachelor Degree in Marketing, Business, Communications or related field
Minimum 5 years’ experience working in the marketing/product marketing and/or communications preferably within retail, fashion, apparel, consumer goods, or a fast-paced agency environment
Managerial and leadership experience to lead a team
Experience in working for product marketing/communications
Proven ability to develop insightful marketing strategies and flawlessly execute integrated campaigns from concept to analysis
A genuine interest in apparel, design, and innovation. Ability to translate product features into compelling consumer benefits
Exceptional written and verbal communication skills. Ability to craft clear, persuasive, and on-brand narratives
Deep empathy for the Canadian consumer and a data-driven approach to understand their needs and behaviors
Thrives in cross-functional teams and can influence others
Ability to manage multiple priorities effectively in a fast-growing, global organization

What We Offer:

The opportunity to lead the brand and product marketing function of a globally respected brand during a key growth phase in Canada
Play a pivotal role in shaping globall loved brand within the exciting Canadian Market
A results-driven, entrepreneurial culture where your decisions drive real business impact
Competitive salary, performance bonus, and comprehensive benefits
A high-visibility role with collaboration across global and regional executive teams
Career growth in a company that values ambition, innovation, integrity, and performance

Join Us.

If you’re energized by the challenge of building a global brand locally and have the drive to make LifeWear a staple in every Canadian wardrobe, we want to hear from you!

UNIQLO Canada is an equal opportunity employer. Accommodations are available upon request during the recruitment process.

ABOUT US

Welcome to Uniqlo, where our journey from a single store in Hiroshima to a global brand embodies the essence of Japanese simplicity and innovation. Our founder, Tadashi Yanai, envisioned a company that transcends traditional fashion, focusing instead on creating high-quality, functional clothing that serves the everyday needs of people worldwide. This vision gave birth to our LifeWear concept—apparel that is simple, yet essential; designed to make life better for all.

As you embark on your journey with UNIQLO, know that you are joining a company that never gives up. Every challenge we have faced has made us stronger, smarter, and more determined to push boundaries. We are more than just a fashion brand—we are a global movement driven by sustainability, purpose, discipline, and the belief that great clothing can change lives.

Vision and Culture

At Uniqlo, we embrace the Japanese philosophy of continuous improvement. This principle drives us to constantly refine our products and processes, ensuring that we deliver clothing that offers new and unique value. Our commitment to quality and innovation is evident in our fabric technologies, such as HEATTECH, which provides warmth without bulk, and AIRism, designed to keep you cool and comfortable. These advancements reflect our dedication to enhancing the everyday experiences of our customers.

Our name, UNIQLO, is a blend of 'unique' and 'clothing,' symbolizing our mission to provide distinctive apparel that meets universal needs. We believe in the power of simplicity and strive to create designs that are both timeless and accessible, allowing individuals to express their personal style effortlessly.

We invite you to embrace our core values of simplicity, quality, and continuous improvement. Together, we will continue to innovate and inspire, bringing the best of Japanese craftsmanship and philosophy to wardrobes around the world.

Welcome to the Uniqlo family, where we are united in our pursuit of making everyday life better through exceptional clothing.

Seniority level