Sr. Director, Brand Marketing

Loblaw; Brampton; On-site; CAD 170,000 - 220,000; Full time

Job summary

Loblaw is seeking a Sr. Director, Brand Marketing to lead long-term brand strategies for major portfolios and drive growth across in-store and digital channels.

You will partner with divisional leaders, mentor a marketing team, and manage large budgets to deliver cohesive campaigns that strengthen brand equity. The role requires 10–15 years of brand marketing experience and a track record of leading teams in a CPG environment.

Qualifications

• Proven ability to develop and own brand strategy across portfolios.
• Strong analytics to derive marketing insights and optimize campaigns.
• Experience leading marketing teams and managing budgets.

Responsibilities

• Lead development of long-term brand marketing strategies for visible portfolios.
• Own portfolio-level brand decisions to drive growth in-store and digital channels.
• Oversee planning of full-year marketing plans and integrated campaigns.
• Ensure effective communication of brand objectives across the organization.
• Supervise portfolio execution of brand programs within guidelines.
• Mentor and develop marketing team performance.
• Partner with divisional/category leaders to drive standard processes and efficiencies.
• Drive innovative paid, earned, and owned channel campaigns.
• Monitor marketing budget and demonstrate impact on brand health and growth.

Skills

Brand strategy

Digital marketing

Data analytics

People management

Budget management

CPG domain knowledge

Marketing analytics

Brand marketing experience

Team leadership

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

The Impact You'll Make

The Sr. Director, Brand Marketing leads the development of long-term brand marketing strategies and oversees a team to implement marketing programs for visible and complex banner/cross-category portfolios. They are a key strategic partner to their Divisional/Category counterparts and other leaders across the enterprise, and act as an apprentice and successor to Marketing leadership. They have primary accountability for attracting new customers, increasing the health of the brands within the largest portfolios, expanding customer relationships, and driving sales for the brands / categories within their portfolio

What you'd do:

• Enterprise Strategy & Alignment: Supports the VP in driving the Marketing organization's strategic priorities within the Brand team. Works collaboratively with the other marketing teams, and partners to bring enterprise standard processes to the division, proactively seeking opportunities to find areas of convergence where it adds scale and value to the division
• Brand Strategy: Owns and champions the long-term brand strategy, making portfolio-level decisions to drive the growth of the assigned division/categories in-store and in digital
• Brand Communication: Ensures effective communication and understanding of brand objectives, initiatives, and vision across the organization
• Planning: Leads the development of full-year marketing plans/integrated marketing campaigns for the largest portfolios with the highest revenue and/or budgets; accountable for ensuring marketing briefs align to strategic objectives and deliver on results
• Control Brand Programs: Oversees the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team
• People Leadership: Leads a team to develop world class marketing strategies and briefs; oversees team performance against marketing strategic objectives and important metrics, through mentorship and professional development
• Partnership: Acts as a strategic partner and advisor to Divisional/Category counterparts; collaborates with Marketing leadership, across the Marketing organization, and with other key partners to drive standard processes, shared takeaways, and efficiencies
• Innovation: Drives groundbreaking, innovative marketing strategies across paid, earned and owned channels to ensure relevant and best-in-class campaigns
• Financial Performance: Accountable for improving marketing value through the identification of savings and growth opportunities and ensuring the marketing budget is managed in accordance with standard processes, and demonstrating marketing’s impact on brand health and commercial growth
• Creation of clearly positioned, cohesive consumer brand experiences

What You'll Bring:

• Brand strategy & positioning
• Strong knowledge of leading digital marketing practices
• Developing marketing insights from data & analytics
• People management
• Budget management & financial planning
• Knowledge of a CPG environment
• Marketing analytics & technology
• 10-15 years of experience, with expertise in brand marketing
• 5 or more years of experience leading a team

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :$170,000.00 - $220,000.00 / 170.000,00$ - 220.000,00$ (per year / par an)A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste.