Manager, Marketing

OMERS / Oxford Properties Group; Calgary; On-site; CAD 85,000 - 110,000; Full time

Job summary

The Marketing Manager at OMERS / Oxford Properties Group leads integrated marketing strategies for Southcentre Mall, driving traffic, engagement, and retail performance. You will partner with property leadership, retailers, and centralized teams to deliver an exceptional customer experience aligned with business objectives.

You will manage campaigns, events, and partnerships, oversee digital content and communications, and guide a team to grow South Calgary’s brand presence while strengthening

Qualifications

• Minimum 5 years in shopping centre marketing, retail marketing, brand marketing, communications, or related field.
• Experience leading integrated marketing campaigns, events, sponsorships, and community engagement initiatives.
• Experience managing multiple stakeholders, projects, budgets, and external partners in a fast-paced environment.

Responsibilities

• Develop and execute the annual marketing plan to drive traffic, engagement, and sales.
• Lead planning and execution of integrated marketing campaigns, centre-wide events, activations, and experiential programs.
• Develop and maintain relationships with retailers, supporting marketing initiatives, openings, onboarding, promotions, and partnerships.
• Foster relationships with community organizations and partners to strengthen the centre’s connection to South Calgary.
• Manage content and communications across digital, social, web, email, PR, and in-centre channels.
• Collaborate with Property Management, Operations, Leasing, and National Marketing teams.
• Manage agency partners, vendors, and external resources.
• Support PR activities and crisis communications planning.
• Track marketing budgets, campaign performance, and reporting metrics.
• Lead and support direct reports to promote collaboration and accountability.

Skills

Marketing strategy

Campaign management

Stakeholder management

Digital marketing

Project management

Education

Post-secondary degree in Marketing/Communications/Business/PR

Tools

Microsoft Office

Canva

Digital marketing platforms

Reporting tools

Presentation software

Job description

Choose a workplace that empowers your impact. Join a global workplace where employees thrive. One that embraces diversity of thought, expertise and passion. A place where you can personalize your employee journey to be — and deliver — your best. We are a leading global real estate investor, developer and manager. We combine our capital with our capabilities to create real estate that strengthens economies and communities. By prioritizing people, partnerships and places, we generate meaningful returns for OMERS members, enhance value for our capital partners and create a brighter world for our customers. Join us to accelerate your growth & development, prioritize wellness, build connections, and support the communities where we live and work. Don’t just work anywhere — come build tomorrow together with us.

The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive awareness, engagement, visitation, and business performance Southcentre Mall.

Reporting to the Director, Marketing, this role partners closely with property leadership, retailers, agencies, community organizations, and Oxford's centralized marketing teams to deliver exceptional customer experience while supporting the centre's strategic business objectives.

As a key steward of the Southcentre brand, the Marketing Manager brings the centre's brand vision to life through strategic campaigns, events, retailer partnerships, digital content, and community-focused initiatives that reflect the growth of South Calgary.

Responsibilities

• You Will Be Responsible For Develop and execute the annual marketing plan, leveraging market research, consumer insights, and business objectives to drive traffic, engagement, retail sales, and market share.
• Lead the planning and execution of integrated marketing campaigns, centre-wide events, seasonal activations, and experiential programs.
• Develop and maintain strong relationships with retailers, supporting retailer marketing initiatives, store openings, onboarding, promotional opportunities, and partnerships.
• Foster relationships with local community organizations, cultural groups, and charitable partners to support programming and initiatives that strengthen Southcentre’s connection to South Calgary.
• Manage content and communications strategy across digital, social, web, email, public relations, and in-centre channels.
• Collaborate with Property Management, Operations, Leasing, Specialty Leasing, and National Marketing teams.
• Manage agency partners, vendors, and external resources.
• Support public relations activities and crisis communications planning and execution.
• Manage and track marketing budgets, campaign performance, and reporting metrics.
• Lead and support direct reports while fostering collaboration and accountability.

Required Skills & Experience

• Minimum 5 years of experience in shopping centre marketing, retail marketing, brand marketing, communications, or a related field.
• Experience developing and executing integrated marketing campaigns, events, sponsorships, and community engagement initiatives.
• Experience managing multiple stakeholders, projects, budgets, and external partners in a fast-paced environment.
• Exceptional relationship-building and communication skills with retailers, agencies, community partners, and local stakeholders.
• Strong knowledge of digital media, content strategy, social media trends, and customer engagement platforms.
• Strong strategic marketing and business acumen.
• Excellent project management skills.

Preferred Skills & Experience

• Previous shopping centre, retail, destination marketing, or consumer brand experience is strongly preferred.
• Post secondary degree in Marketing, Communications, Business, Public Relations, or a related discipline.
• Proficiency with Microsoft Office applications, Canva, digital marketing platforms, reporting tools, and presentation software.
• Analytical mindset with experience interpreting marketing performance metrics.
• Ability to identify emerging opportunities that enhance customer engagement and strengthen brand relevance.
• Creative thinker with strong attention to detail.
• Highly collaborative and adaptable.

#IND1 #IDOAC Oxford's purpose is to strengthen economies and communities through real estate. Our people-first culture is at its best when our workforce reflects the communities where we live and work — and the customers we proudly serve. From hire to retire, we are an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process that extends all the way through your employee experience. This sense of belonging and connection is cultivated up, down and across our global organization thanks to our vast network of Employee Resource Groups with executive leader sponsorship, our Purpose@Work committee and employee recognition programs. We're committed to: We are passionate about inclusion and advocate for I&D across our network of employees, members and partners We are proud of our commitment to developing a best in class approach to complete wellness for our employees and members We invest in our people, providing them with opportunities so they can develop and grow