Manager, Loyalty Acquisition

Scotiabank; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Scotiabank, Toronto, ON, is seeking a Senior Loyalty Marketing professional to manage partner relationships and drive customer growth. You will execute partner-led campaigns, coordinate cross-functional efforts with Marketing, Product, and Channel teams, and monitor performance to optimize results.

Your role includes leveraging insights to enhance loyalty initiatives, collaborating with Loyalty Strategy and Acquisition teams, and ensuring governance and compliance across campaigns.

Qualifications

• Proven experience in loyalty marketing, customer engagement, or related fields.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.
• Experience working with consortium or multi-partner programs is an asset.
• Strategic thinker with a track record of driving measurable results

Responsibilities

• Support partner-led acquisition initiatives and execution.
• Coordinate campaigns, offers, and promotions with internal teams.
• Track and report on acquisition performance and new customer volumes.
• Leverage data to identify opportunities to improve partner performance.
• Collaborate with Loyalty Strategy and Acquisition teams on value propositions.
• Ensure governance, documentation, and operational processes align with contracts.

Skills

Loyalty marketing

Customer engagement

Analytical mindset

Stakeholder management

Consortium programs

Strategic thinking

Job description

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Requisition ID: 274871 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

To support the day-to-day management and activation of the partner relationship, with a primary focus on driving net new client growth for Scotiabank. This role is responsible for executing partner-led acquisition initiatives, coordinating campaigns and offers, and translating partner opportunities into measurable customer growth across priority banking product.

Is this role right for you? In this role, you will:

• Support the ongoing management of the partner relationship, serving as a key point of contact for partner-led acquisition initiatives and execution.
• Execute partner-driven acquisition strategies that convert Scene+ members into new Scotiabank customers, with a focus on Cards, Lending, and Day-to-Day Banking.
• Coordinate the planning and execution of joint acquisition campaigns, offers, and promotions in partnership with internal Marketing, Product, and Channel teams.
• Support the development and delivery of partner-specific acquisition tactics that align to broader loyalty and growth objectives.
• Track, monitor, and report on acquisition performance, including new customer volumes, funnel conversion, and campaign effectiveness.
• Leverage data and insights to identify opportunities to improve partner-led acquisition performance and inform future initiatives.
• Collaborate closely with Loyalty Strategy and Acquisition teams to ensure partner initiatives are aligned with value propositions, economics, and customer journeys.
• Support governance, documentation, and operational processes related to partner initiatives, ensuring alignment with contractual commitments and internal controls.
• Understand and apply the Bank's risk appetite and risk culture in day-to-day activities, ensuring adherence to operational, compliance, AML/ATF, sanctions, and conduct risk requirements.
• Contribute to a collaborative, high-performing team environment by demonstrating strong ownership, execution discipline, and continuous improvement.
• Compliance Oversight: Ensures adherence to Canadian privacy and marketing regulations (e.g., PIPEDA) in all loyalty-related activities.

Project Volume: Oversees 10-15 loyalty campaigns and initiatives annually, including partner activations and client communications.

Financial Accountability: Manages an annual operating budget of $3-5M for loyalty engagement initiatives.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

Proven experience in loyalty marketing, customer engagement, or related fields.

Strong analytical mindset with the ability to translate data into actionable insights.

Excellent communication and stakeholder management skills.

Experience working with consortium or multi-partner programs is an asset.

Strategic thinker with a track record of driving measurable results

Working Conditions

Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.

What'sinit for you?

• The opportunity to join a forward-thinking organization where you are surrounded by a collaborative team of innovative thinkers.
• A competitive compensation and benefits package.
• An organization committed to making a difference in our co

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.