Manager, Business Banking, Client Campaigns - Toronto, ON

Scotiabank; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Scotiabank in Toronto, ON is seeking a Manager for Business Banking Client Campaigns to lead go-to-market activities, optimize campaigns, and ensure products are competitively positioned to meet client needs. The role requires collaboration across analytics, product, and sales to drive growth and profitability.

You will develop and execute direct and mass marketing initiatives, create robust business cases, and track campaign performance while supporting branches and bank partners.

Qualifications

• Experience in product, marketing, or finance-related roles.
• Undergraduate business degree or equivalent.

Responsibilities

• Collaborate cross-functionally with analytics, product, and sales teams to ensure campaigns are aligned with business objectives and customer needs.
• Gather competitive intelligence on competitor offerings and pricing; make actionable recommendations for improvement.
• Effectively and independently lead projects and initiatives with tight timelines as assigned by the Director.
• Create well-developed management-facing business cases for new engagement strategies and marketing campaigns.
• Track and report marketing campaign results; provide regular updates to stakeholders.
• Present campaigns and promotion results to Business Banking Distribution, discussing best practices.

Skills

Campaign management

Cross-functional collaboration

Analytics

Education

Undergraduate business degree or equivalent

Experience in product, marketing, or finance-related roles

Job description

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Title: Manager, Business Banking, Client Campaigns - Toronto, ON

Requisition ID: 275892

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Manager, Business Banking, Client Campaigns - Toronto, ON

We are committed to investing in our employees and helping you continue your career at Scotiabank.

Job Purpose

The Manager, Business Banking Client Campaigns is responsible for Business Banking go-to-market activity, ensuring products are competitively positioned, offers are profitable and clients choose the right solution for their needs. The incumbent will lead multiple initiatives to drive growth, optimize capabilities, and monitor performance to ensure we meet or exceed goals and objectives.

Specifically, the Manager, Business Banking Client Campaigns is responsible for the following;

• Support the growth of the Business banking product suite and revenue through leading and participating in strategic projects and initiatives such as campaigns and promotions.
• Assist in the development and execution of direct & mass marketing for Business Banking across multiple channels.
• Provide effective support to Branches (BAs, TLs, RDs etc.), Business Banking support teams, and Bank partners

Key Accountabilities

• Collaborate cross-functionallywith analytics, product, and sales teams to ensure campaigns are aligned with business objectives and customer needs.
• Gather competitive intelligence on competitor offerings and pricing. Make actionable recommendations for improvement.
• Effectively and independently lead projects and initiatives when assigned by the Director. Plan and execute projects in order to meet inflexible and short timelines.
• Create well-developed, management-facing business cases for new engagement strategies and marketing campaigns
• Effective tracking and reporting of marketing campaign results
• Regular and frequent interaction with branch partners (S\BAs, TLs, Regional Directors, etc.)
• Presentations to Business Banking Distribution either in person (GTA) or remotely: campaigns and promotion support, product knowledge building, review of results, and best practices discussions.
• Develop product support materials for use by Business Advisors
• Work effectively with internal Bank partners and stakeholders such as: Global Business Payments, Business Banking Sales Support, Business Services Centre, Customer Contact Centre, and other groups within the Bank.
• Act as primary point of contact for all support channels for issues, questions, inquiries about campaign related initiatives
• Effective data gathering and analysis Develop and refine analytical frameworks to measure and project profitability, conversion, Primary Customer, NIAT, and other metrics.
• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Results oriented with a strong business and marketing acumen and a sense of urgency
• Excellent analytical and market research skills
• Creative approach to product development and differentiation; ability to monitor wider market/consumer trends and tailor new products accordingly
• Thorough knowledge of the Bank’s application systems and their relationships within the Bank, especially those used by Business Advisors
• Ability to work under tight deadlines

Education/Experience

• Experience in product, marketing, or finance-related roles
• Undergraduate business degree or equivalent

As Canada’s International Bank, we are a leader when it comes to inclusion. We are a diverse and global team, speaking more than 100 languages with backgrounds from more than 120 countries. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.