Manager, Digital Experience (.COM)

Scotiabank; Toronto; On-site; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Diversity & Inclusion initiatives

Accessibility accommodations

Upskilling through online courses

Competitive rewards including bonus

Job summary

Scotiabank in Toronto, Canada seeks a Manager, Digital Experience (.COM) to lead optimization of our public web properties and drive growth across digital channels. You will collaborate with marketing, analytics, UX, and content teams to deliver customer-centric web experiences and a prioritized roadmap aligned with business goals.

The role requires 5+ years in ecommerce/digital experience, strong analytics, A/B testing, personalization, CMS/Adobe Experience Manager, and excellent stakeholder

Qualifications

• Minimum 5 years of relevant experience in eCommerce/digital space.
• Experience with marketing technology and CMS (Adobe Experience Manager preferred).
• Experience using web analytics to develop data-driven strategies (Adobe Analytics preferred).
• Strong understanding of translating business strategy into digital experiences via personalization and A/B testing.
• Experience leading roadmaps and tactics to deliver business goals.
• Ability to manage multiple projects in fast-paced environments and collaborate with stakeholders.

Responsibilities

• Champion a customer-focused culture and drive value across the business.
• Lead and manage creation, planning, and delivery of web initiatives; analyze effectiveness.

Skills

Customer journeys

Stakeholder management

A/B testing

Personalization

Communication

Presentation

Agile

Project management

French (optional)

Customer experience

Tools

Adobe Experience Manager

Adobe Target

Adobe Analytics

JIRA

Confluence

WorkFront

Job description

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Title: Manager, Digital Experience (.COM)

Requisition ID: 278470
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Commerce (.COM) team at Scotiabank in Marketing is reinventing discovery experiences to meet the evolving and unique needs of our customers, regardless of who they are or how they choose to bank with us.

This role contributes to the overall success of the Commerce Team in Canada by supporting the maintenance and building of Scotiabank-owned web properties with a focus on continuous improvement to support sales and best-in-class customer experiences. Leads collaboration with partners across the bank to identify and execute new opportunities to improve channel performance. Supports the team’s business strategies and objectives by ensuring all activities are conducted in compliance with governing regulations, internal policies and procedures, and web accessibility standards.

Is this role right for you? In this role, you will:

• Champion a customer-focused culture and drive impact and value to the business through understanding customer journeys across digital channels, providing an optimal experience for our customers and prospects and seamless paths to conversion.
• Lead and manage the creation, planning, and delivery of various web initiatives, analyze their effectiveness, and continue optimizing and improving customer experience.
• Build strong relationships with stakeholders to influence the planning, management, and optimization of all content across our public websites
• Lead the Digital Commerce channel strategy in support of Scotiabank’s goals and objectives. Focus on a seamless customer experience for both new and existing Scotiabank customers, create and manage the roadmap of tactics and milestones that will accelerate growth.
• Identify key Digital Commerce opportunities and support the accelerated development of our channel performance. Actively monitor digital performance and identify innovative opportunities to support annual goals. Share findings with stakeholders to align on future opportunities.
• Analyze site data and user behaviour to understand the customer and improve the customer experience through site optimization.
• Use competitive landscape knowledge or industry trends to develop innovative experiences that would support the business and brand and differentiate Scotiabank from other financial institutions.
• Partner with stakeholders to define and lead personalization opportunities to drive incremental value to the business.
• Build A/B tests and personalized experiences, in partnership with digital analytics, marketing, UX, content writers, and audience managers, aimed to enhance overall customer experience, improve relevancy, and increase digital sales.
• Consistently monitor, analyze, optimize and maintain site health (quality assurance, accessibility, and SEO) across all web pages in their portfolio.
• Actively pursue effective and efficient operations of respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.
• Champion a high-performance environment and contribute to an inclusive work environment.
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.

Do you have the skills that will enable you to succeed in this role?

• Minimum 5 years of relevant experience in the eCommerce space. Experience in the financial industry is a plus
• Experience using marketing technology, Content Management Systems (Adobe Experience Manager preferred), and web testing and personalization software (i.e. Adobe Target)
• Experience utilizing web analytics platforms to develop data-driven channel strategies (Adobe Analytics preferred)
• Solid understanding of translating business strategy into digital experience through of mix of personalization and A/B testing
• Proven experience leading strategies and roadmaps of tactics that deliver on business goals and objectives
• Experience in identifying opportunities to bring efficiencies into existing processesAbility to look at the bigger picture with a solid understanding of the customer journey
• Deep knowledge of the impact of web content and SEO to drive optimizations and increase website traffic and user engagement
• Excellent communication, relationship management, and stakeholder management skills
• Strong presentation and storytelling skills, comfortable speaking in front of peers, senior leadership, and internal and external stakeholders
• Experience using Project Management software (such as JIRA, Confluence, or WorkFront) is preferred
• Ability to ensure website content has a consistent look and feel and is formatted to established standards
• Ability to manage multiple projects in a fast-paced, deadline-driven environment, changing focus and priority as needed
• Practical experience with Agile development methodologies
• French language skills, written and verbal, are an asset

What's in it for you?

• Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employee to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
• Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
• Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
• Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.