Senior Relationship Manager, Global Banking and Markets Marketing

Scotiabank; Toronto; Sur place; CAD 110 000 - 150 000; Plein temps

Résumé du poste

Scotiabank in Toronto seeks a seasoned marketing leader to shape and drive strategic marketing programs for Global Banking and Markets. You will partner with GBM leadership to align initiatives with business priorities and manage campaigns that strengthen client relationships and grow revenue.

You will lead integrated marketing strategies, coordinate across Global Marketing and partners, and contribute to annual planning while leveraging market insights to inform decisions.

Qualifications

• 7+ years' experience in a marketing management role.
• Broad knowledge of financial markets and capital markets.
• Expert in marketing communications for senior leadership (VP+).
• Excellent communication and interpersonal skills.
• Spanish language skills are an asset.
• Strong persuasion and negotiating abilities for stakeholder alignment and cost-effective deliverables.
• Ability to build relationships with senior management across business lines.
• Strong coordination and people management for multi-deliverable execution.

Responsabilités

• Lead strategic marketing and communications planning for GBM business lines with stakeholders.
• Act as strategic marketing partner to GBM leadership and translate priorities into programs.
• Lead development and execution of integrated marketing initiatives with cross-functional teams.
• Manage GBM's Scotiabank Women Initiative marketing strategy and programs.
• Support client engagement strategy with coordinated cross-team programs.
• Develop cross-business marketing opportunities across the Bank.
• Contribute to GBM marketing strategy and annual planning.
• Provide market and competitive insights to inform strategy.

Connaissances

Strategic marketing

Marketing leadership

Stakeholder management

Communications planning

Budget management

Market insights

Team coordination

Relationship building

Negotiation skills

Spanish language (asset)

Formation

University degree in Marketing

Description du poste

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Contributes to the overall success of Scotiabank's Global Banking and Markets business by developing and executing strategic marketing programs and initiatives that strengthen client relationships, advance business priorities and support revenue growth across North America and globally. Ensures individual goals and initiatives are aligned with broader business strategies and objectives, and that all activities are conducted in compliance with governing regulations, internal policies and procedures.

Is this role right for you? In this role, you will be involved in:

• Lead strategic marketing and communications planning for assigned GBM business lines: Partner with GBM leaders and key stakeholders to understand business priorities and develop integrated marketing strategies, programs and campaigns that strengthen client relationships, enhance market positioning and support business growth. Manage initiatives within established budgets and timelines.
• Serve as a strategic marketing partner to GBM leadership: Develop a deep understanding of assigned businesses, their clients, growth priorities and competitive environment, providing proactive marketing counsel and identifying opportunities where marketing can help advance business objectives. Act as the key connector between GBM and Marketing, ensuring priorities are effectively translated into coordinated marketing strategies and programs.
• Lead the development and execution of integrated marketing initiatives: Manage marketing programs from strategy through execution, coordinating expertise and capabilities across Global Marketing and other internal partners. Ensure initiatives are delivered effectively on time and on budget, and in alignment with brand standards, policies and business objectives.
• Manage marketing for GBM's Scotiabank Women Initiative: Develop and execute the marketing strategy and programs supporting GBM's participation in the Scotiabank Women Initiative, working with business and Marketing partners to strengthen client engagement and advance strategic business objectives.
• Support GBM's client engagement strategy: Contribute to the development and execution of strategic client engagement initiatives, working across GBM and partner teams to create coordinated programs that deepen priority client relationships and support broader business objectives.
• Develop cross-business marketing opportunities: Collaborate with Marketing colleagues, Global Marketing teams and other business lines to identify and deliver integrated programs that address shared client segments, priorities and opportunities across the Bank.
• Contribute to marketing strategy and annual planning: Support the development of GBM marketing strategy, annual plans and priorities, ensuring marketing resources and investments are aligned to key business objectives and opportunities.
• Provide market and competitive insights: Analyze industry trends, client insights, market research and the competitive landscape to identify opportunities, inform marketing strategy and provide actionable recommendations to GBM stakeholders.

Dimensions

• Business units supported include: Global Banking & Geographic coverage includes eighteen countries in North America, Latin America, the Caribbean, Europe and Asia-Pacific.

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

• University degree with Major in Marketing, with 7+ years' experience in a marketing management role.
• Broad knowledge of financial markets and capital markets
• Incumbent must be considered an expert in their field and provide credible advice and counsel to business line management (VP and higher) as it relates to marketing communications.
• Excellent communication and interpersonal skills.
• Spanish language skills an asset.
• Strong persuasion and negotiating skills, to build constructive, supported solutions and obtain co-operation and support from stakeholders and senior management and cost-effective deliverables from agencies and third-party vendors.
• Ability to build strong relationships with senior management teams of the business lines and of Global Marketing.
• Strong co-ordination, strategic influencing and people management skills, to facilitate strong teamwork and coordinated execution of multiple deliverables.
• Detailed understanding of customer segment(s), products/services and value propositions as well as online media and the use of technology in marketing.
• The incumbent must demonstrate significant maturity and credibility in dealing with executives, and must be able to work on a highly independent basis.

Working Conditions

• The incumbent works in a standard office environment with no unusual risk of injury or ill health from physical or environmental factors. The position is primarily non-physical.
• Occasional travel - for meetings and presentations.
• Frequent ad-hoc requests from senior officers for information and status of initiatives.
• Fast-paced and demanding environment.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone.

If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.