CRM Campaign Manager

Hawkeye; Toronto; On-site; CAD 75,000 - 85,000; Full time

Job summary

Publicis Canada is seeking a detail-oriented CRM Campaign Manager to coordinate end-to-end email campaigns for Toronto-based clients. You will parse HTML/CSS, manage campaigns, and leverage tools like Liquid, API calls and Moveable Ink to hit targeted outcomes.

You will work with Braze or Salesforce in a fast-paced agency setting, ensuring campaigns are accurate, timely and aligned with client goals. A strong math mindset and technical interest are valued.

Qualifications

• University degree or college equivalent in a multimedia/interactive/technical field or similar.
• 3-5 years digital, CRM operations, campaign management or related experience in an interactive, integrated agency or similar environment.
• Experience working in Braze, Salesforce, Adobe or a similar CRM deployment platform.
• Strong working knowledge of HTML and web design/functionality.
• Strong knowledge of email development methodologies and best practices.
• Understanding of mobile/responsive design and development.
• Unwavering attention to detail.
• Excellent communication skills (oral and written).
• Ability to communicate difficult/sensitive information tactfully.
• Proven experience to work quickly and accurately under tight time constraints without compromising the quality of the deliverables or the project.
• Proficiency with Mac OS, Microsoft Project, Word, Excel, PowerPoint, wireframing/workflow tools, online project management/collaboration/ticketing tools e.g. JIRA, Smartsheets, etc.
• Ability to learn and use new platforms and software quickly.
• Ability to trouble shoot and solve problems independently.
• Basic knowledge of Photoshop, Illustrator and Graphic design practices.

Responsibilities

• As part of the CRM Operations team, the CRM Campaign Manager will execute on project requests from various teams, troubleshoot issues as they arise and engage related teams to resolve them.
• You will are an expert at building campaigns and conceptualizing how to achieve a desired result using tools like dynamic content, API calls, Moveable Ink, liquid and much more.
• Under the close guidance and oversight of your manager, you will be responsible for prioritizing work, ensuring each campaign is executed without error and maintaining a strong relationship with clients and internal teams.
• As a skilled resource, you must demonstrate a solid understanding of project management tools and best-practice methodology, have a deep understanding of user experience, email development and the ability to deliver solutions that are both robust and flexible.

Skills

CRM operations

Campaign management

Email development

HTML/CSS

CRM platforms

Communication

Time management

Mac OS

Education

Bachelor/Master in multimedia/interactive/technical field

Tools

JIRA

Smartsheets

Microsoft Project

Word

Excel

PowerPoint

Job description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• CRM and targeted communications
• Social media and community activation and management
• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Overview

We are looking for a detail oriented, client-facing individual responsible for the end-to-end project coordination of email campaigns for Publicis Toronto with a focus on custom projects. You have good working knowledge of HTML, can parse through HTML and CSS quickly to identify and articulate potential issues and have managed email campaigns before. Ideally you have some knowledge of Liquid script or similar language (Json, Python, Regex).

But above all else, the right candidate will have a passion for tinkering, learning and problem solving, is not afraid of (or perhaps even enjoys) math, and has a more technical role in their career path goals. The successful candidate will possess superior problem-solving skills and a passion for email marketing/CRM.

Responsibilities

• As part of the CRM Operations team, the CRM Campaign Manager will execute on project requests from various teams, troubleshoot issues as they arise and engage related teams to resolve them.
• You will are an expert at building campaigns and conceptualizing how to achieve a desired result using tools like dynamic content, API calls, product data, Moveable Ink, liquid and much more.
• Under the close guidance and oversight of your manager, you will be responsible for prioritizing work, ensuring each campaign is executed without error and maintaining a strong relationship with clientsand internal teams.
• As a skilled resource, you must demonstrate a solid understanding of project management tools and best-practice methodology, have a deep understanding of user experience, email development and the ability to deliver solutions that are both robust and flexible.

Qualifications

• University degree or college equivalent in a multimedia/interactive/technical field or similar
• 3-5 years digital, CRM operations, campaign management or related experience in an interactive, integrated agency or similar environment
• Experience working in Braze, Salesforce, Adobe or a similar CRM deployment platform
• Strong working knowledge of HTML and web design/functionality
• Strong knowledge of email development methodologies and best practices
• Understanding of mobile/responsive design and development
• Unwavering attention to detail
• Excellent communication skills (oral and written)
• Ability to communicate difficult/sensitive information tactfully
• Proven experience to work quickly and accurately under tight time constraints without compromising the quality of the deliverables or the project
• Proficiency with Mac OS, Microsoft Project, Word, Excel, PowerPoint, wireframing/workflow tools, online project management/collaboration/ticketing tools e.g. JIRA, Smartsheets, etc.
• Ability to learn and use new platforms and software quickly
• Ability to trouble shoot and solve problems independently
• Basic knowledge of Photoshop, Illustrator and Graphic design practices
• A desire to work in a fast-paced, challenging, and rewarding environment

Additional information

Transparency matters to us. The salary range for this position is CAD $75,000 - CAD $85,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.