CRM Campaign Manager

UNAVAILABLE; Toronto; On-site; CAD 70,000 - 95,000; Full time

Job summary

Publicis Toronto is seeking a detail-oriented, client-facing Campaign Manager to oversee end-to-end coordination of email campaigns. You will parse HTML/CSS, manage campaigns, and leverage tools like Liquid, API calls and Moveable Ink to deliver targeted CRM experiences.

The ideal candidate has 3–5 years in digital CRM operations within an interactive agency, strong HTML skills, and a passion for problem solving and analytics in email marketing.

Qualifications

• University degree or college equivalent in a multimedia/interactive/technical field.
• 3-5 years digital, CRM operations, campaign management in an interactive/agency environment.
• Experience with Braze, Salesforce, Adobe or similar CRM platforms.
• Strong HTML knowledge and web design/functionality.
• Understanding of mobile/responsive design and development.
• Excellent communication skills (oral and written).
• Ability to work quickly and accurately under tight deadlines.

Responsibilities

• Execute on project requests from various teams and troubleshoot issues as they arise.
• Build campaigns using dynamic content, API calls, product data, Moveable Ink, Liquid, etc., to achieve desired results.
• Prioritize work and maintain strong relationships with clients and internal teams.
• Deliver robust and flexible solutions with solid UX, email development and project management know-how.

Skills

CRM operations

Project management

Email development

Communication skills

Mobile/responsive design

Education

University degree or college equivalent in multimedia/interactive/technical field

Tools

Braze

Salesforce

Adobe

Job description

Company Description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• Full, multi-channel campaign development
• Integrated content development
• CRM and targeted communications
• Social media and community activation and management

Data Intelligence

• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Job Description

We are looking for a detail oriented, client-facing individual responsible for the end-to-end project coordination of email campaigns for Publicis Toronto with a focus on custom projects. You have good working knowledge of HTML, can parse through HTML and CSS quickly to identify and articulate potential issues and have managed email campaigns before. Ideally you have some knowledge of Liquid script or similar language (Json, Python, Regex). But above all else, the right candidate will have a passion for tinkering, learning and problem solving, is not afraid of (or perhaps even enjoys) math, and has a more technical role in their career path goals. The successful candidate will possess superior problem-solving skills and a passion for email marketing/CRM.

Responsibilities

• As part of the CRM Operations team, the CRM Campaign Manager will execute on project requests from various teams, troubleshoot issues as they arise and engage related teams to resolve them.
• You will are an expert at building campaigns and conceptualizing how to achieve a desired result using tools like dynamic content, API calls, product data, Moveable Ink, liquid and much more.
• Under the close guidance and oversight of your manager, you will be responsible for prioritizing work, ensuring each campaign is executed without error and maintaining a strong relationship with clients and internal teams.
• As a skilled resource, you must demonstrate a solid understanding of project management tools and best-practice methodology, have a deep understanding of user experience, email development and the ability to deliver solutions that are both robust and flexible.

Qualifications

• University degree or college equivalent in a multimedia/interactive/technical field or similar
• 3-5 years digital, CRM operations, campaign management or related experience in an interactive, integrated agency or similar environment
• Experience working in Braze, Salesforce, Adobe or a similar CRM deployment platform
• Strong working knowledge of HTML and web design/functionality
• Strong knowledge of email development methodologies and best practices
• Understanding of mobile/responsive design and development
• Unwavering attention to detail
• Excellent communication skills (oral and written)
• Ability to communicate difficult/sensitive information tactfully
• Proven experience to work quickly and accurately under tight time constraints without compromising the quality of the deliverables or the project
• Proficiency with Mac OS, Microsoft Project, Word, Excel, PowerPoint, wireframing/workflow tools, online project management/collaboration/ticketing tools e.g. JIRA, Smartsheets, etc.
• Ability to learn and use new platforms and software quickly