Manager, Digital Marketing

Canucks Sports & Entertainment (CSE); Vancouver; On-site; CAD 60,000 - 95,000; Full time

Job summary

Join a forward-thinking organization as the Manager of Digital Marketing, where you will lead innovative strategies to enhance the digital customer journey. In this dynamic role, you will oversee a talented team, utilizing cutting-edge tools like Salesforce Marketing Cloud to optimize engagement across web, mobile, email, and paid media. Your expertise will drive data-driven decisions and foster a culture of creativity and collaboration. This position offers a unique opportunity to shape the digital landscape while contributing to a diverse and inclusive work environment in one of the world's most vibrant cities.

Qualifications

• 3+ years in multichannel online and offline marketing programs.
• Proven experience with Salesforce Marketing Cloud for campaigns.

Responsibilities

• Lead digital marketing strategy for CSE across various channels.
• Manage a team to enhance the digital customer journey.

Skills

Salesforce Marketing Cloud

Digital Marketing

Google Analytics

Project Management

Email Marketing

Data Analysis

Communication Skills

Education

Post-secondary degree in business, communications, or marketing

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

Position: Manager, Digital Marketing

Department: Digital

Reports to: Director, Digital

Position Summary

The Manager, Digital Marketing will lead the digital marketing strategy for all entities within Canucks Sports & Entertainment (CSE). They will oversee a team of specialists to manage and enhance the digital customer journey across web, mobile, email, SMS, and paid to deliver on company objectives.

Essential Duties And Responsibilities

(Other duties may be assigned as required)

• Enhance the digital customer journey across web, mobile/app, email, SMS, and paid (no organic social or content creation) utilizing Salesforce Marketing Cloud and other integrated CRM SAAS
• Manage team of specialists to execute and optimize digital strategy
• Create and evolve web and mobile strategy that modernizes the way we engage with fans with a specific focus on user experience and flow across all CSE websites and our mobile app
• Collaborate with the Business Intelligence team to manage the organisation's CRM, creating a 360 view of each of our fans, in order to support segmentation and prospecting
• Evolve CSE email strategy with emphasis on balancing information and entertainment with transactions whilst ensuring our communications are CASL compliant.
• Provide tactical marketing expertise to internal CSE teams, media partners, and stakeholders, including providing input into project briefs, creative strategies, and messaging
• Support paid strategy to focus on full funnel advertising including evergreen and targeted campaigns that best leverage dynamic creative
• Promote culture of iteration, testing, and data-driven decision making
• Lead digital reporting, key learnings, and iterative execution process
  
  

Required Experience And Qualifications

• Post-secondary degree or diploma in a related field such as business, communications or marketing
• Minimum three years of experience in the development, execution, and evaluation of large, multichannel online and offline marketing programs
• Proven experience using Salesforce Marketing Cloud (or a similar marketing automation platform) to execute multi-channel campaigns, audience segmentation, automation, and performance analysis
• Experience setting up and managing revenue tracking through platforms such as Google Analytics, translating data into actions and digestible insights for stakeholders with varying levels of digital knowledge
• Experience working in paid media and email marketing specifically in promotions and marketing
• Proven project management skills, including planning tasks, time management, budget management, and monitoring and reporting
• Strong knowledge of digital marketing best practices and creative optimization strategies
• Excellent verbal and written communication skills
• Ability to make critical decisions independently without supervision, with sound judgement and confidence
• Proactive and resourceful attitude with an ability to “make things happen” and a work ethic with a desire to contribute maximum effort to achieving team goals and revenue targets
• Ability to work evenings and weekends as required by event and promotions schedule
  
  

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.