Marketing Manager

Dexcom Inc.; British Columbia; Remote; CAD 90,000 - 151,000; Full time

Job summary

A leading company in continuous glucose monitoring seeks a Marketing Manager for Healthcare Professionals to drive growth in Canada. The role involves strategic marketing, sales enablement, and cross-functional collaboration to enhance HCP engagement and brand presence. Ideal candidates have extensive HCP marketing experience, strong communication skills, and a background in the diabetes sector.

Benefits

Comprehensive benefits package

Opportunities for global growth

Career development programs

Flex workplace option

Qualifications

• 8+ years of HCP marketing experience in pharmaceuticals or medical devices.
• Experience or knowledge in the diabetes space preferred.

Responsibilities

• Lead HCP communications strategy and sales enablement tools.
• Design and execute omnichannel marketing strategy.
• Monitor and report on key HCP performance metrics.

Skills

Project Management

Communication

Copywriting

CRM

Education

Bachelor’s degree

Tools

Marketing Automation Software

Job description

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: to forever change how diabetes is managed and to unlock information and insights that drive better health outcomes. Now, 25 years later, having pioneered an industry, we are broadening our vision beyond diabetes to empower people to take control of their health through personalized, actionable insights aimed at addressing significant health challenges. Our mission continues: Improving human health.

We are driven by thousands of ambitious, passionate individuals worldwide committed to earning our customers' trust through listening, serving with integrity, thinking big, and dependability. We have already transformed millions of lives and are poised to impact millions more. Our future goal is to become a leading consumer health technology company, continuously reinventing biosensing-technology experiences. Despite our growth from a small start-up, our aspirations are larger than ever. The opportunity to improve health globally remains at the forefront of our efforts.

Meet the team :

In the medical device industry, the Marketing Manager: Healthcare Professionals (HCP) will be a pivotal role supporting the Canadian business and driving growth and preference within the HCP channel for Dexcom’s industry-leading CGM systems for people with diabetes.

You will contribute to the long-term strategic growth of the Dexcom brand through HCP engagement, including sales enablement, omnichannel marketing, partnerships, conferences, and other tactics.

This highly collaborative role works across sales, market access, operations, and clinical teams and reports to the Canada marketing team.

Where you come in :

• Lead end-to-end HCP communications strategy, including content creation based on market insights and aligned with overall strategy.
• Lead sales enablement by creating digital, CRM-based, and print tools to increase Dexcom's adoption among HCPs.
• Design and execute the omnichannel HCP marketing strategy to foster growth and engagement.
• Identify relevant HCP insights, align them with consumer and channel marketing strategies, and develop strong, differentiated marketing campaigns.
• Manage cross-functional projects to ensure successful implementation of the HCP marketing plan.
• Collaborate with Sales Training teams to provide training on HCP strategies, selling tools, key messages, and campaigns.
• Monitor and report on key HCP performance metrics for all tactics.
• Coordinate with internal stakeholders including Marketing, Clinical Education, Sales, Regulatory, Legal, and Medical teams.
• Support HCP conference presence and sponsorships as needed.

What makes you successful :

• 8+ years of HCP marketing experience within pharmaceuticals or medical devices, with a proven track record of growth, effective campaigns, and sales collaboration.
• Experience or knowledge in the diabetes space is preferred.
• Strong copywriting skills and attention to detail.
• Experience or understanding of creating designs and artwork.
• Excellent project management skills and ability to multitask.
• Effective verbal, written, and presentation communication skills.
• CRM or marketing automation software experience.
• A good sense of humor.

What you’ll get :

• A front-row seat to life-changing CGM technology and insights into our #dexcomwarriors community.
• A comprehensive benefits package.
• Opportunities for global growth.
• Career development through in-house learning programs and tuition reimbursement.
• An innovative, industry-leading organization committed to our employees, customers, and communities.

Travel Required :

• 5-15%

Experience and Education Requirements :

• Typically requires a Bachelor’s degree and 5-8 years of related experience.

Remote Workplace :

Your location will be a home office; you are not required to live within commuting distance of a Dexcom site (typically 75 miles / 120 km). If you reside within commuting distance, a hybrid working environment may be available. Ask about our Flex workplace option.

Salary :

$90,400.00 - $150,600.00