Manager, Destination & Industry Development

Tobermory; Prince George; Hybrid; CAD 91,000 - 129,000; Full time

Job summary

BC Public Service is seeking a Manager, Destination & Industry Development to lead destination and industry development initiatives. The role involves strategic planning, budgeting, and cross‑sector collaboration with government, communities, Indigenous groups, and industry partners across British Columbia.

You will oversee program delivery, manage contracts and resources, and represent the organization at meetings and public events to advance Destination BC platforms and initiatives.

Qualifications

• Bachelor’s degree in business or a tourism-related field required.
• Diploma or certificate in business or tourism-related field with experience also acceptable.
• Minimum years of strategic planning and program management experience.
• Ability to travel within British Columbia as required.
• Proven ability to lead diverse teams and manage budgets.

Responsibilities

• Develop, implement, monitor, and evaluate program plans aligned with corporate strategy.
• Lead destination and industry development planning processes and budgets.
• Build and maintain relationships with government, communities, Indigenous groups, tourism partners, and industry.
• Coordinate program delivery with internal departments and partners to ensure alignment.
• Represent Destination BC at meetings, conferences, and events and support communications.

Skills

Leadership

Strategic planning

Communication

Relationship building

Public sector experience

Stakeholder engagement

Team coaching/mentoring

Change management

Education

Bachelor’s degree in business or tourism-related field

Diploma in business or tourism-related field

Certificate in business or tourism-related field

Job description

BC Public Service situated in Comox, BC V9M 3M2 CA is currently looking for applications for the role of Manager, Destination & Industry Development who is a self-motivated individual with excellent interpersonal skills. The selected candidate must start work promptly. This is a regular full-time position.

Employer Name: BC Public Service
Position: Manager, Destination & Industry Development
Salary: $90,900.08 to $128,800.00 annually
Employment type: Regular Full Time
Location: Comox, BC V9M 3M2 CA
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• The candidate will be responsible for developing, implementing, monitoring, and evaluating program and project plans that support Destination BC’s corporate strategy, while managing budgets and reporting on progress.
• The candidate will be responsible for leading destination and industry development planning processes, including long-range and integrated Iconic development and management plans.
• The candidate will be responsible for working with government, regional, community, Indigenous, tourism, and industry partners to develop and implement destination and industry development plans and programs.
• The candidate will be responsible for building and maintaining strong relationships with internal teams, RDMOs, communities, tourism organizations, businesses, and other partners to support positive destination development outcomes.
• The candidate will be responsible for aligning destination and industry development activities with Destination BC’s marketing, brand, content, research, and visitor experience work, including the Super, Natural British Columbia and Iconic brand platforms.
• The candidate will be responsible for coordinating program delivery with internal departments, contracted facilitators, regional partners, and community representatives to ensure priorities, opportunities, and deliverables are clear and aligned.
• The candidate will be responsible for negotiating, managing, and monitoring contracts, including contractor performance, invoices, budgets, procurement processes, and contract approvals or terminations.
• The candidate will be responsible for identifying issues and risks, recommending solutions, preparing briefing materials, and providing advice to the Director, CEO, executive, and ministry staff to support decision making.
• The candidate will be responsible for providing leadership and project management support for provincial, corporate, and divisional priorities, including assisting with issue and conflict resolution as required.
• The candidate will be responsible for representing Destination BC at meetings, presentations, conferences, and public events, and supporting communications that highlight destination and industry development activities and opportunities.
• The candidate will be responsible for providing direction, advice, and support to communities, businesses, and organizations regarding destination and industry development opportunities.
• The candidate will be responsible for managing internal and external human resources, including regular, auxiliary, and contracted staff, with responsibility for hiring, promotion, dismissal, overtime approval, and representing management in the grievance process at Step 2.
• The candidate will be responsible for performing other duties as required.

Job Requirements

• The candidate must have a Bachelor’s degree in business or a tourism-related field.
• The candidate must have a diploma in business or a tourism-related field, along with two years of relevant experience.
• The candidate must have a certificate in business or a tourism-related field, along with three years of relevant experience.
• The candidate must have four years of relevant experience without related education.
• The candidate must have relevant experience working in tourism management or a related field.
• The candidate must have a minimum of five years’ experience in strategic planning and implementing broad-reaching programs and initiatives.
• The candidate must have a minimum of three years’ experience developing and maintaining strategic relationships with diverse partners.
• The candidate must have a minimum of three years’ experience managing multiple, simultaneous complex issues.
• The candidate must have a minimum of three years’ experience developing and managing program and project budgets and organizational resources.
• The candidate must have the ability to travel within British Columbia as required.
• The candidate must demonstrate the ability to lead, coach, and mentor staff effectively.
• The candidate must possess strong change management and conflict resolution skills.
• The candidate must demonstrate the ability to communicate effectively and collaborate strategically with a diverse range of partners and people.
• Preference will be given to candidates with experience and/or training in working with Indigenous communities.
• The candidate must demonstrate leadership skills and the ability to lead and support diverse teams, whether through formal authority or regular collaboration with groups and individuals.
• The candidate must demonstrate the ability to influence, persuade, and convince others to support specific courses of action and achieve desired results.
• The candidate must demonstrate the ability to build and maintain long‑term relationships with partners and interested parties through effective collaboration and engagement.
• The candidate must demonstrate the ability to effectively manage organizational resources, including people, materials, assets, and budgets, through planning, measurement, and resource control.
• The candidate must demonstrate the ability to support the long‑term learning and development of others through coaching, mentoring, and effective performance management.

Security and safety

• The candidate must successfully obtain a Criminal Record Check (CRC) as a condition of employment.
• The candidate will be provided with meaningful and engaging work opportunities within a supportive workplace that encourages learning and professional development.
• The candidate will have the opportunity to work in a hybrid or remote work arrangement under the organization’s flexible work policy.
• The candidate will be eligible for a hybrid work arrangement if residing within the Vancouver, Coast and Mountains (VCM) region, allowing telework from home up to three days per week with required in-office days on Wednesdays and Thursdays.
• The candidate will be eligible for remote work if residing outside of the Vancouver, Coast and Mountains (VCM) region in one of the approved remote locations in BC. Employees working remotely will have the opportunity to visit the Destination BC office once every quarter.