Visitor Services Assistant Manager

Tourism Tofino; Tofino; On-site; CAD 57,000 - 61,000; Full time

Benefits offered by this job

Two weeks vacation

Benefits package

Professional development opportunities

On-the-job training

Job summary

Tourism Tofino in Tofino, BC seeks a Visitor Services Assistant Manager to oversee day-to-day operations at the Cox Bay Visitor Centre, Downtown Visitor Kiosk, ChesterVan, and other outreach activities. Reporting to the Visitor Services Manager, you’ll lead staff and volunteers, ensure exceptional customer service, manage budgets and reporting, and support safety and sustainability initiatives.

The role requires 2–3 years of management experience in hospitality or tourism, strong leadership and

Qualifications

• Must have secured local accommodation. For camper vans and RVs, must have secured an approved parking location due to local bylaws.
• Availability to work full-time, including weekends.
• Availability to work evenings as required.
• Valid Class 5 Driver's Licence.
• Must be able to stand for extended periods and lift 50 lbs.

Responsibilities

• Support recruitment, onboarding, training, scheduling, and managing visitor staff and volunteers.
• Assist daily operations at all visitor locations and outreach activities. Promote a positive, collaborative, high-performing team culture.
• Ensure consistent, exceptional customer service across all touchpoints. Support the Health and Safety Representative and contribute to safety initiatives.
• Manage visitor services, including payroll, scheduling, records, and reporting.
• Assist in repairs and maintenance of visitor facilities.
• Coordinate waste reduction, sustainability, and operational improvements.
• Ensure visitor-facing technology and equipment are functional and well-maintained.
• Develop systems to continuously improve visitor services, including staff training, product knowledge, familiarization tours, inquiry processes, and service standards.
• Monitor feedback to enhance experiences.
• Ensure Tourism Tofino surpasses provincial Visitor Centre standards.
• Assist with visitor emergency messaging when needed.
• Coordinate and monitor visitor-focused social media and community interactions.
• Maintain Tourism Tofino's events listings and visitor info.
• Provide monthly Visitor Services updates via the Industry News Blog.
• Support visitor/community events and outreach.
• Offer communications, messaging, and corporate support as needed.
• Assist with managing the Visitor Centre retail program to boost revenue and distribute visitor information and promotional materials to key locations.
• Assist in managing the Visitor Services budget and expenditures. Maintain visitor statistics, performance metrics, tracking systems, and reports. Support sustainability and accessibility initiatives, including certification and improvement strategies.
• Represent Tourism Tofino at industry events, community functions, external committees, and partner meetings as required.
• Participate in visitor services training, professional development opportunities, and industry conferences.
• Undertake other related duties as assigned.

Skills

Customer service

Leadership

Communication

Time management

Team collaboration

Problem solving

Independent work

Education

Diploma study in marketing, communications, business or equivalent

Tools

Microsoft Office

Job description

• Open to International applicants with valid Canadian Work permits: Yes

The Visitor Services Assistant Manager supports the delivery of Tourism Tofino's visitor services programs and experiences. This role is responsible for the day-to-day operation of visitor service activities, including the Cox Bay Visitor Centre, Downtown Visitor Kiosk, ChesterVan, and other mobile visitor engagement initiatives. Reporting to the Visitor Services Manager, the Assistant Manager helps ensure exceptional visitor experiences that inspire exploration, increase visitor spending and activity participation, encourage return visits, and strengthen destination advocacy.

Hours: 40 hours per week (5 x 8-hour days, including breaks). Must be available on weekends. Start dates: September-November 2026

Responsibilities & Qualifications

Responsibilities

Operations & Team Leadership

• Support recruitment, onboarding, training, scheduling, and managing visitor staff and volunteers.
• Assist daily operations at all visitor locations and outreach activities. Promote a positive, collaborative, high-performing team culture.
• Ensure consistent, exceptional customer service across all touchpoints. Support the Health and Safety Representative and contribute to safety initiatives.

Administration & Facilities

• Manage visitor services, including payroll, scheduling, records, and reporting.
• Assist in repairs and maintenance of visitor facilities.
• Coordinate waste reduction, sustainability, and operational improvements.
• Ensure visitor-facing technology and equipment are functional and well-maintained.

Visitor Experience & Service Excellence

• Develop systems to continuously improve visitor services, including staff training, product knowledge, familiarization tours, inquiry processes, and service standards.
• Monitor feedback to enhance experiences.
• Ensure Tourism Tofino surpasses provincial Visitor Centre standards.
• Assist with visitor emergency messaging when needed.

Marketing & Community Engagement

• Coordinate and monitor visitor-focused social media and community interactions.
• Maintain Tourism Tofino's events listings and visitor info.
• Provide monthly Visitor Services updates via the Industry News Blog.
• Support visitor/community events and outreach.
• Offer communications, messaging, and corporate support as needed.

Retail & Distribution

• Assist with managing the Visitor Centre retail program to boost revenue and distribute visitor information and promotional materials to key locations.

Budgeting, Reporting & Compliance

• Assist in managing the Visitor Services budget and expenditures. Maintain visitor statistics, performance metrics, tracking systems, and reports. Support sustainability and accessibility initiatives, including certification and improvement strategies.

Representation & Professional Development

• Represent Tourism Tofino at industry events, community functions, external committees, and partner meetings as required.
• Participate in visitor services training, professional development opportunities, and industry conferences.
• Undertake other related duties as assigned.

Requirements

• Must have secured local accommodation. For camper vans and RVs, must have secured an approved parking location due to local bylaws
• Availability to work full-time, including weekends
• Availability to work evenings as required
• Valid Class 5 Driver's Licence
• Must be able to stand for extended periods and lift 50 lbs

Nice to Have:

• Experience driving manual transmission vehicle
• First Aid certification
• Minimum diploma level study in marketing, communications, business or equivalent

Skills and Experience

• 2-3 years of management or supervisory experience, exhibiting expertise in customer services, visitor services, or in the hospitality or tourism industry
• Customer-service-oriented
• Excellent interpersonal, verbal, written and social media communication skills
• Strong leadership, facilitation and supervisory skills
• Strong initiative and resourcefulness
• Ability to exercise sound judgment and carry out responsibilities with minimal direction
• High degree of time management, organization and creativity
• Must work well independently, as well as part of a team
• Proficient computer skills specifically Microsoft Office, internet search and social media
• Excellent knowledge of attractions and tourism products/services in the Tofino area

$57,000- $61,000

Other Perks/Benefits

• Professional training through the Destination BC Visitor Services Network.
• Access to current information on local tours, events, and attractions.
• A comfortable, air-conditioned facility.
• On-the-job training and professional development.
• Familiarization tours with local tour operators.
• Co-workers who share a passion for travel.
• Two weeks vacation, benefits package and professional development opportunities.