Sales Strategy & Category Manager

The Crump Group, Inc.; Mississauga; On-site; CAD 115,000 - 122,000; Full time

Benefits offered by this job

Employee Assistance Program

Tuition Reimbursement Program

Dog-Friendly Office

Free Onsite Parking

Job summary

The Crump Group, Inc. is looking for a Sales Strategy and Category Manager in Mississauga. You will lead the Sales Strategy, driving alignment across Marketing and Sales to boost growth. This role involves converting data into actionable insights, developing marketing strategies, and coaching teams. Candidates should have 6-10 years in the CPG sector, alongside a Bachelor’s degree. Benefits include tuition reimbursement, employee assistance programs, and a dog-friendly office.

Qualifications

• 6-10 years of relevant experience within the CPG industry.
• Strong ability to connect long-term strategies to tactical execution.
• Experience in brand development within retail and experiential environments.

Responsibilities

• Lead Sales Strategy by defining go-to-market priorities and driving adoption.
• Convert insights into actionable marketing strategies.
• Partner with Marketing and Sales on market development.

Skills

Strategic agility

Relationship building

Data analysis

Influencing stakeholders

Leadership skills

Brand marketing

Shopper marketing

Education

Bachelor's degree or equivalent

Tools

PowerPoint

Excel

Job description

• Position Title: Sales Strategy and Category Manager
• Status: Full-time/Permanent
• Reports to: VP of Growth Strategy and Corporate Affairs
• Compensation :$115,000 to $122,000
• About Salary Range:We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person.
• Start Date: ASAP

About you

You are a dynamic, results‑oriented Sales Strategy & Category Manager who thrives at the intersection of strategy and execution. In this role, you will report directly to the VP, Growth Strategy & Corporate Affairs, while working closely with the VP, Sales to drive alignment and impact across the organization.

You will play a critical role in building and leading a Market Intelligence and Strategy Hub, becoming the key connector between Marketing and Sales. As a trusted strategic partner, you will translate insights into action, shaping go‑to‑market strategies that drive growth across both grocery and pet specialty channels. You will bring ideas to life by developing clear, actionable go‑to‑market plans and ensuring strong, effective execution that delivers measurable business results.

Key Responsibilities

• Lead Sales Strategy to translate strategy into execution by defining clear go-to-market priorities and driving adoption of AMPS fundamentals
• Develop category intelligence and thought leadership for internal and external use
• Convert quantitative and qualitative data into actionable insights to identify portfolio & category whitespace and build compelling sell stories
• Demonstrate leadership formally and informally by coaching direct report(s) and influencing cross‑functional teams
• Create new shopper marketing programs that amplify national brand plans and create stronger in‑store experiences
• Support Sales Directors with annual planning processes like Collab Planning, JBP, Holiday, and lead our annual sales planning offsite
• Partner with Marketing and Sales on USA market development to drive growth and distribution
• Develop product and customer mix strategies that maximizes growth and resource allocation
• Drive innovation launch excellence and competitive defense plans

Recipe to success

• Bachelor’s degree preferred, or equivalent combination of education and experience
• 6–10 years of relevant experience within the CPG industry
• Demonstrated strategic agility and an entrepreneurial mindset, with the ability to adapt in a fast‑paced environment
• Strong ability to build relationships, influence stakeholders, and drive results across cross‑functional teams
• Proven expertise in translating Nielsen and syndicated data into actionable insights and business recommendations
• Comfortable operating at both the strategic and tactical levels, with the ability to connect long‑term vision to execution
• Deep understanding of brand development within retail and experiential environments
• Experience in brand marketing and shopper marketing
• Sales or account management experience considered an asset
• Proven people leadership experience, including coaching and developing teams
• Strong ability to leverage data to generate compelling insights and influence decision‑making
• Experience within the fast‑moving consumer goods (CPG) industry considered an asset
• Advanced proficiency in PowerPoint and proficiency in Excel
• Demonstrated strategic agility and an entrepreneurial mindset, with the ability to adapt and drive results in a dynamic environment
• Strong ability to build relationships and influence cross‑functional teams to achieve business outcomes
• Exceptional ability to translate Nielsen and syndicated data into actionable insights and meaningful strategies
• Comfortable navigating between high‑level strategy and hands‑on execution
• Deep understanding of brand building within retail and experiential environments

Why join The Crump Group?

• Employee Assistance Program
• Perkopolis Discount Program
• Tuition Reimbursement Program
• Employee Referral Bonus Program
• Free Onsite Parking
• Casual Dress Code
• Social Club Committee
• Anonymous Employee Engagement Surveys
• Safety Shoe Reimbursement
• Dog‑Friendly Office

The Crump Group is committed to creating a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and supported. We are dedicated to providing a barrier‑free and accessible recruitment experience in alignment with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require an accommodation at any stage of the hiring process, please let us know—we are happy to work with you to ensure your needs are met.

We believe talent comes in many forms and that careers are shaped by lived experiences, not checklists. As a Family led organization, we actively encourage individuals from diverse backgrounds, identities, and career paths to apply—even if not every requirement is met. We welcome candidates whose unique perspectives, skills, and experiences bring new ways of thinking and doing.