Manager Brand Engagement

HireDiverse; Toronto; On-site; CAD 108,000 - 147,000; Full time

Job summary

RBH, a Canadian subsidiary of PMI, seeks a relationship-driven leader to spearhead national consumer engagement across Canada's hospitality and entertainment landscape.

You will connect venue relationships into a national community that strengthens brand visibility, advocacy and experiences for legal-age adult consumers.

Qualifications

• Experience in brand engagement, experiential marketing, hospitality partnerships, events or consumer experience.
• Proven ability to build trusted relationships with venue owners, operators and external partners.
• Experience working within governance and approval processes in a regulated environment.

Responsibilities

• Build relationships with hospitality groups, venue owners, operators, frontline teams, promoters and industry partners.
• Lead the national engagement roadmap, annual calendar and venue portfolio strategy.
• Design programs that enhance hospitality occasions and legal-age consumer engagement.
• Lead agencies, vendors and field teams across training, deployment and live execution.

Skills

Brand engagement

Experiential marketing

Hospitality partnerships

Events

Negotiation

Project leadership

Governance processes

University degree

Education

University degree or equivalent

Job description

At Rothmans, Benson & Hedges Inc. (RBH), an affiliate of Philip Morris International (PMI), we're transforming our business to deliver a smoke-free future. We empower people to learn, collaborate, challenge the status quo and contribute to our smoke-free ambition.

We want everyone to feel the joy of belonging through a fair, inclusive and accessible hiring experience that welcomes diverse perspectives.

About the Role

We are looking for an exceptional relationship builder to lead consumer engagement across Canada's hospitality and entertainment landscape. You will connect venue relationships into a national community that strengthens brand visibility, advocacy and experiences for legal-age adult consumers.

Impact You'll Own

Build a national hospitality community through trusted partnerships.
Create responsible experiences that strengthen brand visibility and equity.
Expand a high-potential venue portfolio while maintaining compliance and execution standards.

What You'll Do

Build relationships with hospitality groups, venue owners, operators, frontline teams, promoters and industry partners.
Lead the national engagement roadmap, annual calendar and venue portfolio strategy.
Design programs that enhance hospitality occasions and legal-age consumer engagement.
Lead agencies, vendors and field teams across training, deployment and live execution.

Skills & Capabilities

Must-haves

Experience in brand engagement, experiential marketing, hospitality partnerships, events or consumer experience.
Proven ability to build trusted relationships with venue owners, operators and external partners.
Strong judgement, business acumen, negotiation and project leadership skills.
Experience working within governance and approval processes in a regulated environment.
A relevant university degree or equivalent professional experience.

Nice-to-haves

Experience in hospitality, nightlife, entertainment or live consumer experiences.
Ability to move confidently between strategy and field execution.

Rewards & Benefits

Grow your expertise, business understanding and leadership capabilities. Employees receive a competitive total rewards package, which may include flexible work arrangements, wellness programs, incentives and benefits.

Salary: $126,888.00
Vacancy Status: This job posting relates to an existing vacancy.

Application Process

The process may include application review, recruiter and hiring manager interviews, a role-specific assessment and a final interview.

Equal Opportunities & Accessibility

RBH is an equal opportunity employer committed to a welcoming, respectful and accessible workplace. If you require accommodation during recruitment, selection or employment, or cannot apply online, contact [e-mail].

Use of Artificial Intelligence

We use algorithmic software to support applicant sorting and screening. It does not autonomously reject candidates and requires human intervention.

Who We Are

RBH is a Canadian subsidiary of PMI. We are building our future on replacing cigarettes with smoke-free products that, while not risk-free, are a better alternative than cigarette smoking.

Learn more about what RBH believes
Follow RBH on LinkedIn
Visit the RBH website