Lottery Corporate Accounts Manager

DE; Ottawa; On-site; CAD 113,000 - 170,000; Full time

Job summary

Delaware Lottery is seeking a Corporate Accounts Manager to recruit and promote Lottery products across major chain accounts. You will serve as the liaison between the Lottery and corporate executives, developing plans and strategies to maximize sales and revenue.

Travel to corporate offices and industry conferences is required. The role emphasizes relationship building with assigned accounts, preparing sales and marketing reports, and overseeing marketing programs and in-store promotions across

Qualifications

• Three years' experience in sales and marketing to retail outlets.
• Six months' experience in public relations, media relations or communications.
• Coursework or work experience in compiling and interpreting financial data.
• Possession of a valid Driver's License.

Responsibilities

• Manages the Corporate accounts program through intensive service to major chain accounts.
• Establishes and maintains relationships with corporate accounts and develops plans to maximize sales.
• Oversees operation of Lottery products to ensure guidelines are met.
• Develops and implements marketing and advertising strategies and programs.
• Provides customized agreements and in-store materials to improve sales and revenue.
• Analyzes marketing programs and retail activities of corporate agents and recommends improvements.
• Conducts on-site visits to retail outlets and develops action plans for issues.

Skills

Sales & marketing to retail outlets

Public relations / communications

Financial data analysis

Driver's license

Job description

Summary Statement

The class incumbent reports directly to the Retail Sales & Development Manager and Deputy Director of the Lottery. Incumbent will recruit and promote Lottery products and programs to achieve and exceed sales goals. Incumbent serves as primary contact and not only recruits accounts but functions as the liaison between the lottery and corporate executives, directors of national and local chain accounts. The incumbent is responsible for maintaining corporate accounts info, analyzing retail activities of corporate licensed agents, analyzing demographic information, overseeing marketing strategies such as brand awareness, point-of-sale placement, assessing issues and recommending improvements to maximize sales and revenue. Travel required to corporate offices and industry conferences.

Essential Functions

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here.

• Manages the Corporate accounts program through intensive service to major chain accounts.
• Establishes and maintains relationships with assigned corporate accounts; develops plans, proposals and account specific strategies to maximize sales in assigned accounts. Acts as the point of contact between the Lottery and corporate chain accounts.
• Oversees operation of Lottery products and programs to ensure legal guidelines and policies are being met.
• Develops and implements marketing and advertising strategies and programs.
• Recommends the implementation of new lottery games within retail accounts that are outside the approved programs.
• Oversees the process of corporate new equipment installation; resolves ongoing equipment problems and specific communication issues with existing corporate chain accounts.
• Provides customized agreements, in-store merchandising and sales promotions, and point-of-sale materials, to improve product sales and increase revenue.
• Analyzes and evaluates the effectiveness of marketing programs and retail activities of corporate licensed agents. Recommends improvements for the promotion and sale of lottery products.
• Conducts on-site visits to retail outlets to determine the effectiveness of sales promotion programs. Develops solutions and action plans for retail outlet's problems.
• Provides training to staff, corporate associates, management and vendors; determines what information will be communicated and disseminated throughout the network.
• Solicits key account businesses to sell lottery products.
• Prepares various sales and marketing reports, interpreting data and distributing to Lottery sales reps, managers and senior level management. Maintains records relating to key accounts.
• Responsible for oversight of vendor sales representatives and gaming inspectors.

Job Requirements

JOB REQUIREMENTS for Lottery Corporate Accounts Manager

Applicants must have education, training and/or experience demonstrating competence in each of the following areas:

• Three years' experience in sales and marketing to retail outlets.
• Six months' experience in public relations, media relations or communications such as establishing and promoting a positive image with the public and informing or influencing specific audiences using internal and external communications such as public forums, journalism, writing, marketing, advertising, promotions, or special events.
• Coursework, training and/or work experience in compiling, analyzing and interpreting financial data to ensure effective and efficient accounting of funds or to make projections for financial planning.
• Possession of a valid Driver's License (not suspended, revoked or cancelled, or disqualified from driving).

Conditions of Hire

Applicants must be legally authorized to work in the United States. The State of Delaware Executive Branch participates in the Federal E-Verify system where the State will provide the federal government with each new hires Form I-9 information to confirm that you are authorized to work in the U.S. For more information refer to our job seeker resources.

Applicant must complete satisfactory criminal background check, reference checks, confirmation of compliance with federal and state tax laws, and any other required condition of employment. All new hires are required to report to the Statewide New Employee Orientation (SNEO) on their first day of employment. Sessions are held at designated locations in Kent or New Castle County.

Benefits

To learn more about the comprehensive benefit package please visit our website at https://dhr.delaware.gov/benefits/

Accommodations

Accommodations are available for applicants with disabilities in all phases of the application and employment process. Individuals who use TDD may request auxiliary aid or service by calling [phone] or by visiting delawarerelay.com. If you need assistance with an accommodation under the Americans with Disabilities Act (ADA) or general applicant support, you may call [phone] or email [e-mail]. The State of Delaware is an Equal Opportunity employer and values a diverse workforce. We strongly encourage and seek out a workforce representative of Delaware including race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.