Marketing Specialist

Compunnel Inc.; British Columbia; On-site; CAD 60,000 - 80,000; Full time

Job summary

A marketing firm is seeking a Trade Marketing Specialist to develop and implement retail trade marketing strategies for Lottery. This role includes executing strategic plans, collaborating with various teams, and managing promotional activities to drive revenue growth. Ideal candidates will have 3+ years of relevant experience and a degree in business or marketing.

Qualifications

• 3+ years of relevant experience in consumer trade marketing.
• Strong background in marketing, advertising, and branding.
• CPG experience is considered an asset.

Responsibilities

• Execute the Lottery trade marketing strategy.
• Lead development of promotional creative assets.
• Coordinate execution of Lotto Express retail strategy.

Skills

Trade marketing experience

Strong analytical skills

Creative mindset

Collaboration skills

Education

University degree or diploma in business or marketing

Tools

MS Office Suite

Adobe

Job description

Job Description

The Trade Marketing Specialist will support the implementation and execution of retail trade marketing strategies for Lottery. The role focuses on end-to-end development of creative assets, promotional activities, and operational plans in collaboration with Enterprise Marketing, Key Accounts, Field Sales, and Operations teams.

Key Responsibilities

• Execute the Lottery trade marketing strategy in alignment with Key Account teams and internal stakeholders.
• Lead development of promotional creative assets, logistical plans, and in-trade activations.
• Act as liaison between creative resources, operations, channel, and Key Account teams.
• Coordinate execution of the Lotto Express retail strategy with Lottery Operations and Field Sales teams.
• Manage Key Account promotional capabilities (calendars, creative assets, spec sheets, etc.) and disseminate key info to stakeholders.
• Identify opportunities to optimize processes within Lottery Ops for seamless execution of promotions.
• Provide insights and recommendations to evolve tactics, improve results, and drive revenue growth.
• Stay current with retail industry trends and share best practices across the organization.

Required Qualifications

• University degree or diploma in business, marketing, or related discipline.
• 3+ years of recent, relevant experience in consumer trade marketing/customer marketing.
• Strong background in marketing, advertising, and branding with a focus on retail marketing.
• CPG experience considered an asset.
• Equivalent combinations of education and experience may be considered.

Preferred Skills

• In-depth knowledge of retail marketing principles and practices.
• Strong business acumen with analytical problem-solving skills.
• Creative and innovative mindset.
• Proven experience in agency management (advertising, media, experiential, merchandising).
• Excellent time management and ability to meet tight deadlines.
• Highly collaborative, with strong interpersonal, written, and verbal communication skills.
• Proficiency in MS Office Suite, Adobe, and web-based programs.
• Knowledge of BC’s gaming industry is an asset.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing, Advertising, and Sales

Industries

• Government Administration