Lifecycle Strategy Lead - Credit Card Growth

EQ Bank; Toronto; Hybrid; CAD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive discretionary bonus

Market leading RRSP match program

Medical, dental, vision, life, and DI

Employee Share Purchase Plan

Maternity/Parental top-up

Generous vacation policy and personal

Career development program

Top FinTech banking experience

Job summary

EQ Bank is seeking a Senior Manager, Lifecycle Management Strategy to own lifecycle strategy for the credit card portfolio. You will define and execute integrated product, marketing and digital strategies across the cardholder journey to drive onboarding, activation, engagement, usage, retention and loyalty.

You will translate insights into a multi-year lifecycle roadmap, collaborating with Product, Digital, Marketing, Data & Analytics, Operations and Finance to deliver coordinated experiences

Qualifications

• University degree in Marketing, Business, Commerce or a related field.
• Experience in marketing strategy, lifecycle marketing, customer relationship management, product marketing, portfolio management or customer engagement.
• Experience in financial services, credit cards or loyalty is considered a strong asset.

Responsibilities

• Own the lifecycle engagement strategy for the credit card portfolio, establishing the vision, strategic priorities and annual plan.
• Lead the development of integrated product, marketing and digital strategies across the end-to-end cardholder journey.
• Translate portfolio objectives, product priorities, customer needs and market insights into a multi-year lifecycle roadmap.
• Build audience, channel, content, offer and contact strategies using research and data insights.
• Partner with Digital as lifecycle business lead for marketing technology applications.
• Create test and learn plans to improve customer experience and performance; define success measures.
• Define and report lifecycle KPIs and translate results into insights for leaders.

Skills

Marketing strategy

Lifecycle marketing

CRM

Product marketing

Portfolio management

Customer engagement

Education

Bachelor's degree in Marketing/Business/Commerce

Job description

EQ Bank is seeking a Senior Manager, Lifecycle Management Strategy to own lifecycle strategy for the credit card portfolio. You will define and execute integrated product, marketing and digital strategies across the cardholder journey to drive onboarding, activation, engagement, usage, retention and loyalty.

You will translate insights into a multi-year lifecycle roadmap, collaborating with Product, Digital, Marketing, Data & Analytics, Operations and Finance to deliver coordinated experiences