Lifecycle Marketing Manager

Emails.co; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Lifecycle Marketing Manager to enhance customer engagement and retention. This role involves designing targeted marketing campaigns, analyzing customer data to identify key segments, and collaborating with creative teams to develop compelling content. The successful candidate will monitor campaign performance and work cross-functionally to ensure a seamless customer experience. With the flexibility to work remotely and a focus on building long-term relationships, this position offers a dynamic environment for those passionate about marketing and customer experience.

Benefits

Competitive health, dental and vision benefits

Unlimited PTO

Flex work hours

Base salary + Bonus

Qualifications

• 3+ years of experience in lifecycle or retention marketing.
• Proficiency in marketing automation tools and CRM systems.

Responsibilities

• Design and implement lifecycle marketing campaigns to improve engagement.
• Analyze customer data to tailor marketing messages effectively.

Skills

Marketing Automation

Customer Relationship Management (CRM)

Analytical Skills

Communication Skills

Project Management

Job description

The Lifecycle Marketing Manager will be responsible for executing and optimizing marketing initiatives aimed at engaging customers throughout their journey, enhancing retention, and maximizing customer lifetime value.

Responsibilities

• Design and implement targeted lifecycle marketing campaigns to improve customer engagement and reduce churn.
• Analyze customer data to identify key segments and tailor marketing messages appropriately.
• Collaborate with the creative team to develop compelling email and digital content for lifecycle campaigns.
• Monitor and report on campaign performance metrics, making data-driven adjustments as needed.
• Work cross-functionally with sales, product, and customer support teams to ensure a cohesive customer experience.

Requirements

• 3+ years of experience in marketing, with a focus on lifecycle or retention marketing.
• Proficiency in using marketing automation tools and CRM systems.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Passion for enhancing customer experiences and building long-term relationships.

Benefits

• Base salary + Bonus.
• Competitive health, dental and vision benefits.
• Work remotely from anywhere in the world.
• Unlimited PTO.
• Flex work hours.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting