Lifecycle Marketing Manager

Scribd, Inc.; Ottawa; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Lifecycle Marketing Manager to enhance customer engagement and retention through targeted campaigns. The role requires collaboration with various teams, strong data analysis skills, and experience in subscription services. Competitive benefits and a flexible work environment are offered.

Benefits

Paid parental leave

Disability plans

Retirement matching

Wellness stipends

Mental health resources

Sabbaticals

Qualifications

• 5-7 years in lifecycle, CRM, or retention marketing, preferably in subscription-based businesses.

Responsibilities

• Develop and implement lifecycle marketing strategies.
• Manage end-to-end campaign execution.
• Define KPIs and report on campaign performance.

Skills

Collaboration

Communication

Data Analysis

Strategic Thinking

Tools

Iterable

Job description

Join to apply for the Lifecycle Marketing Manager role at Scribd, Inc.

About Scribd

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our products : Everand, Scribd, and Slideshare.

We foster a culture where employees can be authentic and bold, debate and commit, and are empowered to take action with a customer-centric approach. We support a flexible work environment through Scribd Flex, allowing employees to choose their work style, with occasional in-person attendance to build collaboration and connection.

Our Values

We hire for “GRIT” : demonstrating passion and perseverance towards long-term goals. GRIT stands for :

• Goals
• Results
• Team influence

The Role

We’re seeking a Lifecycle Manager to own and optimize the customer journey, enhancing engagement, retention, and revenue. You will develop and execute targeted, data-driven campaigns across multiple channels to nurture users from acquisition to long-term retention.

About You

• Collaborative with influence across teams
• Passionate about consumer products, especially subscription services
• Comfortable in an agile, fast-paced environment
• Strategic thinker with strong execution skills
• Effective communicator, both written and verbal
• Data-savvy, able to interpret and use data for decision-making

Responsibilities

• Develop and implement lifecycle marketing strategies
• Collaborate with product, data, and creative teams
• Manage end-to-end campaign execution
• Create personalized, automated campaigns using behavioral data
• Test and optimize messaging and targeting
• Define KPIs and report on campaign performance
• 5-7 years in lifecycle, CRM, or retention marketing, preferably in subscription-based businesses
• Experience with segmentation, journey mapping, and automation tools (e.g., Iterable)
• Proficient in A / B testing and data analysis
• Strong cross-functional collaboration skills
• Self-motivated with a passion for experimentation
• Desire to learn and grow
• Ability to operate autonomously in a dynamic environment

Compensation & Location

Salary ranges vary by location, with specific figures provided for California, other US states, and Canada. Compensation considers experience, skills, education, and organizational needs. This role offers competitive benefits and equity options.

Applicants must reside in or near specified cities in the US, Canada, or Mexico to be eligible for employment.

• Paid parental leave, disability plans
• Retirement matching, onboarding stipends
• Wellness stipends, mental health resources
• Sabbaticals, company events, and more

Additional Information

Learn more about life at Scribd on our LinkedIn page . We are committed to accessibility and equal employment opportunity, welcoming applicants from diverse backgrounds.