Lifecycle Marketing, Personalization and Automation Manager

Vancouver City Savings Credit Union; Vancouver; Hybrid; CAD 109,000 - 141,000; Full time

Benefits offered by this job

Living Wage Employer

Customizable Benefits

Generous Vacation

Defined Benefit Pension

Job summary

Vancity is hiring a Lifecycle Marketing, Personalization & Automation Manager to turn growth strategy into scalable, personalized member journeys. You’ll lead the marketing tech roadmap, CRM, and applied AI initiatives, collaborating across Marketing, IT, Data, CRM, AI, and Risk.

The role is full-time, based at our Vancouver head office with a hybrid model and in-person collaboration expected. You’ll report to the Director, Research and Insights, and drive measurable growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Commerce, Data Analytics, Communications or related field.
• Minimum 8–10 years in lifecycle marketing, CRM, or related areas.
• Experience leading marketing automation and customer journey initiatives at scale.
• Knowledge of marketing technology platforms (Salesforce, Adobe, Dynamics) is required.

Responsibilities

• Lead marketing technology, CRM, and applied AI initiatives.
• Translate growth priorities into platform requirements and campaigns.
• Develop cross-sell and lifecycle marketing strategies to drive engagement.
• Oversee marketing technology implementations and user adoption.

Skills

Lifecycle marketing

CRM

Marketing automation

Personalization

AI capabilities

Cross-functional leadership

Education

Bachelor's degree in Marketing/Business/Data Analytics

Tools

Salesforce

Adobe Experience Cloud

Microsoft Dynamics

Job description

Lifecycle Marketing, Personalization and Automation Manager

Job Category: Individual Contributor

Requisition Number: LIFEC007686

• Posted : August 7, 2026
• Full-Time
• Hybrid

Locations

Showing 1 location

Description

Our Story & Purpose:

We’reVancity, a member-owned credit union built on the principles of inclusion and social justice.Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers.We’vemade bold commitments to become net-zero by 2040 across all mortgages and loans, andwe’reactively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada,we’reproud to be consistently recognized as one of the country’s Top Employers. Ifyou’reready to join our team of 2,700 diverse individuals, access competitiverewardsand benefits, and be part of a greater movement - apply today!

Your Role in Supporting Our Members:

As a Lifecycle Marketing, Personalization & Automation Manager you will be responsible for translating Marketing’s growth strategy into scalable, personalized, and automated member andprospectjourneys. You will serve as Marketing’s business lead forthemarketing technologyroadmap, CRM, and applied AI initiatives, helping deepen relationships, improve conversion,and deliver measurable growth at scale. This role works closely with Marketing, IT, Datateams, CRM, AI, Risk, and vendor partners to ensure marketing technology capabilities align with business priorities and member needs. We are seeking a strategic marketing leader withexpertiseinmanagingmarketing technologyplatforms to buildscalableprocessesacross product marketing, lifecycle marketing,operations, and paid.

Full-time, Permanent role based at our Vancity head office and will report directly to the Director,Researchand Insights. We offer flexibility through a hybrid work model; however, regular in-person participation is an important part of this role. Work location arrangements will bedeterminedin partnership with theemployee'smanager, taking into account team, business, and operational needs.

How You'll Make an Impact:

• Acting as Marketing’s primary business lead for marketing technology, CRM, and applied AI initiatives
• Translating growth priorities into clear business requirements for platforms, data capabilities, AI models, campaign automation, dynamic content, reporting, and measurement
• Partnering with Marketing, IT, Data, CRM, AI, Risk, and vendor teams toidentifybusiness needs andestablishthe marketing technology roadmap
• Leading the development and execution ofcross-sell,lifecycle marketing, personalization, and automation strategies that drive growth and improve member engagement
• Overseeing marketing technology implementations, enhancements, optimization activities, and user adoption initiatives
• Coordinating change management activities related to marketing technology rollouts and process improvements
• Driving the adoption and optimization of m artech tools such as Salesforce, Adobe, and Microsoft Dynamics
• Leveraging data, automation, AI, and experimentation capabilities to improve campaign effectiveness and return on investment
• Influencing the future of digital channels including email, SMS, app, and paid media through strategic use of data and technology
• Measuring performance,monitoringsuccess metrics, and ensuring value realization from marketing technology investments

WhatYou’llBring to the Team:

• Bachelor’s degree in Marketing, Business Administration, Commerce, Data Analytics, Communications, or a related discipline
• Minimum 8-10 years of progressive experience in lifecycle marketing, CRM, marketing technology, digital marketing, or customer engagement
• Demonstrated experience leading marketing automation, personalization, CRM, or customer journey initiatives at scale
• Strong knowledge of marketing technology platforms such as Salesforce, Adobe Experience Cloud, Microsoft Dynamics, or similar solutions
• Experience translating business strategies into technology, process, and data requirements
• Proven ability to lead cross-functional initiatives involving technology, analytics, marketing, and business stakeholders
• Experienceleveragingdata, analytics, segmentation, experimentation, and AI capabilities to improve business performance
• Strong change management, stakeholder engagement, and influencing skills
• Experience leading teams or large-scale strategic initiatives within a complex environment

Extra Skills That Set You Apart:

• Experience working with applied AI, machine learning, predictive analytics, or decisioning platforms
• Experience within financial services, credit unions, or highly regulated industries
• Certifications in Salesforce, Adobe, Microsoft Dynamics, marketing automation, or relatedmartechplatforms

You’llThrive Here If You Are:

• Strategic – You connect marketing technology investments to measurable business outcomes and organizational priorities.
• Data-Driven – You use analytics, insights, and experimentation to inform decisions andoptimizeperformance.
• Innovative – You embrace emerging technologies and continuously seek opportunities to improve member experiences.
• Collaborative – You build strong partnerships across teams and influence stakeholders at all levels of the organization.
• Results-Oriented – You focus on delivering scalable solutions that drive growth, efficiency, and long-term value.

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skillsdon'tperfectly align with those listed.

WhatYou’llEarn:

This role offers a salary range of $108,500to $140,500per annum . The base pay offered may vary depending on factors such as relevant qualifications, skills,previousexperience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

WhyYou’llLove Working Here:

A career at Vancity is more than just ajob,you’rejoining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer :We’rethe largest private-sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers
• Customizable Benefits : Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs
• Generous Vacation : New employees start with 3-4 weeks of vacation per year, withadditionaldays earned over time
• Extra Stat Holidays : In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness
• Immediate Health Coverage : Health and dental benefits begin on your hire date, with three levels of coverage to choose from
• Defined Benefit Pension : Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, thisinitiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

This role is an open vacancy, and our hiring process is grounded in fairness, transparency, and inclusion. We are committed to an inclusive, barrier-freeand accessible recruitment experience for all candidates. If yourequireanyaccommodationsor support at any stage of the recruitment process, including the application stage, we encourage you to let us know.We’rehere to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you canparticipatefully in the process.