Lifecycle Marketing, Personalization and Automation Manager

Vancity (2.0); Vancouver; On-site; CAD 100,000 - 150,000; Full time

Job summary

Vancity in Canada is seeking a Senior Manager, Lifecycle Marketing, Personalization & Automation. You will own the marketing technology roadmap, CRM, and applied AI initiatives, translating growth priorities into scalable journeys for members and prospects.

This role requires collaboration across Marketing, IT, Data, CRM, AI, Risk and vendor partners to ensure capabilities align with business priorities. This is a Full-time, permanent position based at the Vancity head office with a hybrid work

Qualifications

• Bachelor’s degree in Marketing or related field.
• 8–10 years of progressive lifecycle marketing and CRM experience.
• Experience leading marketing automation at scale.
• Strong knowledge of marketing tech platforms.
• Proven cross-functional leadership.

Responsibilities

• Lead marketing technology roadmap, CRM and AI initiatives.
• Translate growth priorities into platform requirements.
• Collaborate with Marketing, IT, Data, CRM, AI, Risk and vendors.
• Develop cross-sell, lifecycle, personalization, and automation strategies.
• Oversee implementations, enhancements and user adoption.
• Coordinate change management for technology rollouts.
• Drive adoption of tools like Salesforce, Adobe, and Dynamics.
• Use data, AI and experimentation to improve ROI.
• Influence digital channels and measurement strategies.
• Measure performance and ensure value realization.

Skills

Marketing automation

CRM

Lifecycle marketing

Data analytics

AI capabilities

Stakeholder engagement

Education

Bachelor's degree in Marketing

Tools

Salesforce

Adobe Experience Cloud

Microsoft Dynamics

Job description

Lifecycle Marketing, Personalization and Automation Manager

Job Category: Individual Contributor

Requisition Number: LIFEC007686

• Posted : August 7, 2026
• Full-Time
• Hybrid

Locations

Showing 1 location

Description

Our Story & Purpose:

We’reVancity, a member-owned credit union built on the principles of inclusion and social justice.Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers.We’vemade bold commitments to become net-zero by 2040 across all mortgages and loans, andwe’reactively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada,we’reproud to be consistently recognized as one of the country’s Top Employers. Ifyou’reready to join our team of 2,700 diverse individuals, access competitiverewardsand benefits, and be part of a greater movement - apply today!

Your Role in Supporting Our Members:

As a Senior Manager, Lifecycle Marketing, Personalization & Automation , you will be responsible for translating Marketing’s growth strategy into scalable, personalized, and automated member andprospectjourneys. You will serve as Marketing’s business lead forthemarketing technologyroadmap, CRM, and applied AI initiatives, helping deepen relationships, improve conversion,and deliver measurable growth at scale. This role works closely with Marketing, IT, Datateams, CRM, AI, Risk, and vendor partners to ensure marketing technology capabilities align with business priorities and member needs. We are seeking a strategic marketing leader withexpertiseinmanagingmarketing technologyplatforms to buildscalableprocessesacross product marketing, lifecycle marketing,operations, and paid.

This is a Full-time, Permanent role based at our Vancity head office and will report directly to the Director,Researchand Insights. We offer flexibility through a hybrid work model; however, regular in-person participation is an important part of this role. Work location arrangements will bedeterminedin partnership with theemployee'smanager, taking into account team, business, and operational needs.

How You'll Make an Impact:

• Acting as Marketing’s primary business lead for marketing technology, CRM, and applied AI initiatives
• Translating growth priorities into clear business requirements for platforms, data capabilities, AI models, campaign automation, dynamic content, reporting, and measurement
• Partnering with Marketing, IT, Data, CRM, AI, Risk, and vendor teams toidentifybusiness needs andestablishthe marketing technology roadmap
• Leading the development and execution ofcross-sell,lifecycle marketing, personalization, and automation strategies that drive growth and improve member engagement
• Overseeing marketing technology implementations, enhancements, optimization activities, and user adoption initiatives
• Coordinating change management activities related to marketing technology rollouts and process improvements
• Driving the adoption and optimization of m artech tools such as Salesforce, Adobe, and Microsoft Dynamics
• Leveraging data, automation, AI, and experimentation capabilities to improve campaign effectiveness and return on investment
• Influencing the future of digital channels including email, SMS, app, and paid media through strategic use of data and technology
• Measuring performance,monitoringsuccess metrics, and ensuring value realization from marketing technology investments

WhatYou’llBring to the Team:

• Bachelor’s degree in Marketing, Business Administration, Commerce, Data Analytics, Communications, or a related discipline
• Minimum 8-10 years of progressive experience in lifecycle marketing, CRM, marketing technology, digital marketing, or customer engagement
• Demonstrated experience leading marketing automation, personalization, CRM, or customer journey initiatives at scale
• Strong knowledge of marketing technology platforms such as Salesforce, Adobe Experience Cloud, Microsoft Dynamics, or similar solutions
• Experience translating business strategies into technology, process, and data requirements
• Proven ability to lead cross-functional initiatives involving technology, analytics, marketing, and business stakeholders
• Experienceleveragingdata, analytics, segmentation, experimentation, and AI capabilities to improve business performance
• Strong change management, stakeholder engagement, and influencing skills
• Experience leading teams or large-scale strategic initiatives within a complex environment

Extra Skills That Set