Lifecycle Marketing Expert - CRM

Mercor; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

Mercor is seeking a skilled lifecycle/CRM marketer to contribute to high-fidelity simulated work environments used for evaluating AI agents in real marketing workflows. The role focuses on designing task briefs, specifying required artifacts, and establishing evaluation criteria to differentiate strong responses from plausible ones.

You will also review AI agent attempts, ensuring alignment with rigorous standards and clear reasoning behind decisions.

Qualifications

• Hands-on practitioner experience in lifecycle, CRM or retention marketing.
• Owns the sending program and its incrementality.
• Comfortable with ESP, Salesforce and Amplitude.
• Experience building AI training environments or simulated case studies preferred.
• Clear written reasoning and justification for decisions.

Responsibilities

• Design task briefs drawn from realLifecycle/CRM marketing work.
• Specify documents, dashboards, personas and tool states required.
• Write or review reference answers and criteria that separate strong responses.
• Review AI agent attempts and judge them against your standard.

Skills

Lifecycle marketing

CRM proficiency

Retention marketing

Email sending

Tools

Salesforce

Amplitude

ESP

Job description

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Lifecycle environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in lifecycle or CRM marketing, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Lifecycle scope

Contact strategy, milestone campaigns, customer communications, deliverability and list health, and lifecycle portfolio optimization.

Who we are looking for

• Hands-on practitioner experience in lifecycle, CRM or retention marketing — you have owned the sending program and its incrementality, not only managed people who do it
• Comfortable across an ESP, a CRM such as Salesforce, and product analytics such as Amplitude
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.