Brand Marketing Expert - Strategist

Obsidian; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Obsidian is seeking a practitioner with hands-on brand marketing experience to design and pressure-test brand marketing environments used to evaluate AI agents.

The role involves creating task briefs, identifying required documents and tools, and establishing evaluation criteria that differentiate strong responses from plausible ones.

Qualifications

• Hands-on practitioner experience in brand marketing.
• Ability to read brand tracking studies and share-of-voice data.
• Experience building AI training/RL environments or simulated case studies.
• Clear written reasoning and justification for decisions.

Responsibilities

• Design task briefs drawn from real brand marketing work, specifying what is tested and the expected decision.
• Specify documents, dashboards, personas, and tool states required for realistic tasks.
• Write or review reference answers and criteria distinguishing strong vs plausible outcomes.
• Review AI agent attempts and judge them against your standards.

Skills

Brand marketing

Brand analytics

AI training environments

Written reasoning

Certification (Rubric)

Tools

Google Analytics 4

Job description

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Brand Marketing environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in brand marketing, including what the task is really testing — the planted issue and the decision a strong practitioner should reach


• Specify the documents, dashboards, personas and tool states a realistic version of that task requires


• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one


• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Brand Marketing scope

Brand and share-of-voice analysis, messaging consistency across regions and channels, distinctive asset management, and channel and tactic decisions.

Who we are looking for

• Hands-on practitioner experience in brand marketing — you have owned positioning, brand tracking and brand investment decisions


• Comfortable reading brand tracking studies, share-of-voice data and Google Analytics 4


• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred


• Rubric Academy or Rubric Bootcamp certification is strongly preferred


• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.