Marketing Expert - Creator Programs

Obsidian; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Obsidian is building high-fidelity simulated work environments to evaluate and improve AI agents on real marketing work. You will design creator/influencer task briefs, specify required documents and dashboards, and build rigorous evaluation criteria.

Ideal candidates have hands-on experience running creator programs, familiarity with creator platforms, and a background in AI training environments. Strong written reasoning is essential for clear judgments and robust rubrics.

Qualifications

• Hands-on practitioner experience running creator or influencer programs.
• Comfortable with creator platforms, paid amplification through creator handles, and disclosure rules.
• Prior experience building AI training environments, RL environments or simulated case studies.
• Rubric Academy or Rubric Bootcamp certification strongly preferred.
• Clear written reasoning — explaining why a decision is right.

Responsibilities

• Design task briefs drawn from work you have actually done running creator programs, including what the task is really testing — the planted issue and the decision a strong practitioner should reach.
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires.
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one.
• Review AI agent attempts and judge them against your own standard.
• Support the assessment process across various tasks, data landscapes, and evaluation criteria.

Skills

Creator/influencer program execution

Disclosures & paid amplification

AI training environments

Written reasoning

Education

Rubric Academy certification

Tools

Creator platforms

Job description

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Creator and Influencer environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done running creator programs, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Creator & Influencer scope

Creator discovery and evaluation, influencer program decisions, seeding and campaign execution, usage rights and disclosure judgment, and share-of-voice contribution.

Who we are looking for

• Hands-on practitioner experience running creator or influencer programs — you have selected, negotiated with and measured creators yourself
• Comfortable with creator platforms, paid amplification through creator handles, and the disclosure rules that govern the work
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.