Brand Marketing Expert - Strategist

Mercor; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

Mercor is seeking a hands-on Brand Marketing specialist to design and pressure-test marketing environments. You will craft briefs, specify required assets, and define evaluation criteria to differentiate strong responses from plausible-but-wrong ones.

Responsibilities include reviewing AI agent attempts, diagnosing outcomes from data, and coordinating multi-tool workflows across brand campaigns and analytics platforms. Strong written reasoning is essential.

Qualifications

• Hands-on practitioner experience in brand marketing
• Ability to read brand tracking studies and share-of-voice data
• Experience with brand investment decisions and messaging consistency across channels
• Clear written reasoning and ability to explain decision justifications
• Comfort with Google Analytics 4 and data-driven brand analysis
• Experience building AI training environments or simulated cases

Responsibilities

• Design task briefs for brand marketing tasks and tests
• Specify required documents, dashboards, personas and tool states
• Write or review reference answers and evaluation criteria
• Review AI agent attempts and judge against set standards
• Diagnose outcomes from data, prioritize actions, plan and execute across tools
• Engage in QA, reconciliation, triage and escalation, reporting

Skills

Brand marketing

Brand tracking

Brand investment decisions

Written reasoning

Reading brand tracking studies

Google Analytics 4

AI training environments

RL environments

Tools

Google Analytics 4

AI training environments

RL environments

Job description

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Brand Marketing environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in brand marketing, including what the task is really testing — the planted issue and the decision a strong practitioner should reach


• Specify the documents, dashboards, personas and tool states a realistic version of that task requires


• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one


• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Brand Marketing scope

Brand and share-of-voice analysis, messaging consistency across regions and channels, distinctive asset management, and channel and tactic decisions.

Who we are looking for

• Hands-on practitioner experience in brand marketing — you have owned positioning, brand tracking and brand investment decisions


• Comfortable reading brand tracking studies, share-of-voice data and Google Analytics 4


• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred


• Rubric Academy or Rubric Bootcamp certification is strongly preferred


• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.