Marketing Operations Expert - AI Environments

Mercor; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

Mercor is seeking a hands-on Marketing Operations professional to design, test and refine simulated work environments for AI agents. You will craft briefs, define required artifacts and write judging criteria to evaluate performance based on realistic marketing tasks.

You will leverage experience with CRM, marketing automation, project tracking tools and customer support platforms to build authentic, testable environments and clear decision criteria for evaluation.

Qualifications

• Hands-on practitioner experience in marketing operations — you have built routing rules, workflows and reporting.
• Fluent in a CRM such as Salesforce, a marketing automation platform, a project tracker such as Asana or Linear, and a support tool such as Zendesk or Intercom.
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred.
• Rubric Academy or Rubric Bootcamp certification is strongly preferred.
• Clear written reasoning — value is in explaining why a decision is right.

Responsibilities

• Design task briefs drawn from your marketing operations experience, focusing on the tested issues and the correct decisions.
• Specify required documents, dashboards, personas and tool states for realistic tasks.
• Write or review reference answers and criteria distinguishing strong vs plausible responses.
• Review AI agent submissions and judge against your standards.

Skills

Marketing operations

Decision making

Written reasoning

Routing & workflows

Tools

Salesforce

Marketing automation platform

Asana

Linear

Zendesk

Intercom

Job description

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Marketing Operations environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in marketing operations, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Marketing Operations scope

Lead routing, workflow design, campaign operations, agency and process transitions, and orchestration across the marketing and sales stack.

Who we are looking for

• Hands-on practitioner experience in marketing operations — you have built the routing rules, the workflows and the reporting yourself
• Fluent in a CRM such as Salesforce, a marketing automation platform, a project tracker such as Asana or Linear, and a support tool such as Zendesk or Intercom
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.