Field Marketing Expert - Events Specialist

Obsidian; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Obsidian is building high-fidelity simulated field marketing environments used to evaluate and improve AI agents on real marketing work. You will design task briefs, specify the artifacts and tool states needed, and craft the reference answers and evaluation criteria.

In this role you will review AI agent attempts, judge performance, and support the design of exercises that test diagnostic reasoning, prioritization, planning, and cross-tool orchestration across CRM, analytics and project

Qualifications

• Hands-on field marketing or events experience with regional ownership
• Familiarity with CRM systems (Salesforce) and project trackers (Asana or Linear)
• Experience building AI training environments or simulated case studies preferred
• Rubric Academy or Rubric Bootcamp certification preferred
• Clear written reasoning and ability to explain decisions

Responsibilities

• Design task briefs drawn from real field marketing or events, including the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard
• Diagnose issues from messy data, prioritize and plan, QA and reconciliation, triage and escalation, research and reporting across several tools

Skills

Hands-on field marketing

Salesforce

Asana/Linear

AI training environments

Rubric Academy certification

Written reasoning

Tools

Salesforce

Asana

Linear

Job description

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Field Marketing environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in field marketing or events, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Field Marketing scope

Event follow-up, sponsorship decisions, regional pipeline recovery, and joint planning against a named account list.

Who we are looking for

• Hands-on practitioner experience in field marketing or events — you have run a region against a sales number, not only executed logistics
• Comfortable in a CRM such as Salesforce and a project tracker such as Asana or Linear
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.