Lead Brand & Product Communications - Auto (Hybrid)

Honda Canada Inc.; Markham; On-site; CAD 100,000 - 113,000; Full time

Benefits offered by this job

On-site office with hybrid option

Accommodations for accessibility

Job summary

Honda Canada Inc. is hiring for a Lead, Brand & Product Communications - Auto to drive external communications for Honda and Acura vehicles, tech, and priorities. You will lead media relations, launch programs, influencer partnerships, and issues management to strengthen brand reputation and support business goals.

You will manage budget, coordinate with North America teams, and report on initiatives and KPI performance while ensuring messaging consistency across markets.

Qualifications

• Bachelor-level education in public relations or communications with strong writing skills.
• Experience in product communications planning and execution, media relations, and launch activities.
• Fluency in English; French is an asset for Canadian markets.

Responsibilities

• Develop annual Honda and Acura product communications strategies and launch plans.
• Create comprehensive communications plans with KPIs and launch programs.
• Lead media relations activities, including proactive pitching and relationship management.
• Drive positive media coverage and strengthen journalist relationships.
• Engage influencers and develop third-party content to expand reach.
• Oversee product issues management and crisis communications support.

Skills

Media relations

Brand communications

Product communications

Crisis communications

Budget management

Influencer engagement

English & French asset

Education

College or University Diploma in Public Relations or Communications

Job description

Honda Canada Inc. is hiring for a Lead, Brand & Product Communications - Auto to drive external communications for Honda and Acura vehicles, tech, and priorities. You will lead media relations, launch programs, influencer partnerships, and issues management to strengthen brand reputation and support business goals.

You will manage budget, coordinate with North America teams, and report on initiatives and KPI performance while ensuring messaging consistency across markets.