Dealer Relations Analyst, Central & Atlantic Zone

Honda Canada Finance Inc; Markham; On-site; CAD 73,000 - 87,000; Full time

Job summary

Honda Canada Finance Inc. is seeking a skilled automotive operations professional to lead and support the Powersports and Auto Dealer Networks.

The role focuses on driving KPI performance, coordinating cross‑functional efforts, and building joint business plans to grow sales and profitability. You will analyze dealer performance, prepare monthly reports, and deliver strategic guidance while collaborating with internal teams.

Qualifications

• University degree or College diploma is required.
• 3 years automotive experience preferred.
• Knowledge of Honda Financial Services products and programs, retail for new and used vehicle businesses is required.
• Strong analytical, organizational, and problem‑solving skills.
• Excellent verbal and written communication; ability to present to various stakeholders.

Responsibilities

• Direct and support the powersports Dealer Network to set and achieve key performance metrics; facilitate meetings and align strategies.
• Direct and support the Auto Dealer Network with sales and financial KPIs; review performance and develop dealer plans.
• Develop baseline understanding of PSP and Auto dealer financials; navigate financial analysis tools and KPI dashboards.
• Improve underperforming dealers by creating action plans and reviewing results with dealer principals monthly.
• Coordinate communications, training, and publications to ensure dealers stay informed and motivated.

Skills

Automotive industry experience

Analytical skills

Communication

Negotiation

Presentation

Excel

PowerPoint

Team leadership

Education

University degree or College diploma

Tools

Excel

PowerPoint

Word

Job description

RESPONSIBILITIES

• Direct and Support the powersports Dealer Network in setting and achieving their key performance metrics: One voice Division integration including Facilitate regular meetings between DRAs and PSP DSMs, developing knowledge and understanding of Powersports business, and creating joint performance metrics to track the success of integrated efforts and adjust strategies as needed; Internal Coordination, including preparing and distributing weekly/monthly status reports, coordinating with cross-functional teams, and identifying and addressing any roadblocks; Sales support of PSP network – including conducting regular performance reviews with large volume dealers, monitoring sales trends, and proactively meeting with dealers to develop business plans; Working on the monthly kick off call material, including presenting performance highlights and encouraging team participation; Business support, including working to develop and implement strategies that support PSP sales growth, providing dealers with tools to effectively sell PSP products, analyzing PSP sales data, and onboarding new dealers to HCFI.
• Direct and Support the Auto Dealer Network in setting and achieving their key performance metrics: Sales support, including in a support capacity as well as direct individual sales, assisting dealers with ancillary sales and Honda branded warranty sales; Used Vehicle Operations – including support, identify and improving underperforming dealers, grow financial penetration, and ensure dealer visibility; Dealer performance analysis, including training as well as dealer network support.
• Develop foundational and introductory baseline understanding of PSP and Auto dealer financials: Ensure completion of courses, navigate LOLA to prepare financial analysis; Work Senior DRM to understand core dealership financial KPIs leading to a sustainable dealer operation.
• Improve underperforming dealers in KPIs related to level 7 job tree items to ensure sustainable dealer operations: Review situation for dealers based on core KPIs; Create and implement action plans; Meet monthly with dealer principals and General Managers to review results and action plans and provided all required support with the objective of increasing KPI results.
• One Voice / One Unity Direction – utilizing motivational programs: Review and follow‑up all new and updated sales publications with appropriate dealer personnel PSP and Auto; Ensure eBiz access is accessible, and bulletins and other communications are being read, and disseminated to appropriate dealership employees; Review Program Contests / Bulletins with Management and front line staff to ensure they are understood, focused on and used to motivate staff to achieve KPI’s.
• Other duties as assigned by manager.

QUALIFICATIONS

• University degree or College diploma ; 3 years of automotive experience; Knowledge of Honda Financial Services products and programs, retail for new and used vehicle businesses is required.
• Excellent analytical, organizational and problem‑solving skills.
• Strong oral and written communication, negotiation and presentation skills.
• Ability to build collaborative relationships with internal departments and affiliated subsidiaries.
• Work independently in a fast‑paced, results‑oriented team environment with multiple, changing priorities and tight deadlines.
• Strong PC skills (Excel, Word, PowerPoint).
• Demonstrated leadership and management skills with a strong discipline in relationship building, feedback, and mentoring and performance management.
• Enjoys team‑building approach of management and department - shares results.

ENVIRONMENTAL FACTORS

Working Conditions Normal Physical Effort Normal Mental Stress Frequent need to give concentrated attention, with one or two senses at a time, where stimuli are changing. There is continuous pressure from deadlines, production requirements, accuracy or similar demands. Unpleasant contacts and/or concern about unpleasant situations are frequent. Moderate disruption of family/social life.

HIRING APPROVAL

The salary range for this position is $72,921 - $86,593 CAD annually. Individual salaries within this range are determined by a variety of job‑related factors, including education, experience, knowledge, and skill set. This is an on‑site with occasional work‑from‑home position that requires employees to work on‑site four days per week with the opportunity to work‑from‑home one day per week (with a dedicated workspace at the assigned company office). This posting is for an existing vacancy that Honda Canada Inc. is actively seeking to fill. Honda Canada Inc. does not use artificial intelligence (AI) in its recruitment or candidate selection processes. Honda Canada Inc. is committed to providing accommodations during the recruitment process for applicants with disabilities, upon request. Accommodations will take into account the applicant’s accessibility needs. If you require accommodation at any time during the recruitment process, please email Human Resources at [e-mail] or call [phone].

The Power of Dreams is alive at Honda. The best people produce the best products. That's why Honda is constantly on the lookout for bright, ambitious team players who have a strong commitment to improving society, the environment, as well as themselves. Honda has long been a company whose corporate culture centres around people who successfully work together to produce technologically advanced and environmentally conscious products. We believe that everyone involved in the process of buying, selling or producing a Honda product should have a positive experience. At Honda, respect for the individual is a fundamental belief and we recognize, respect and value individual differences in one another. We are committed to creating equal opportunity for all our Associates to grow in a diverse and inclusive work environment while driving continuous improvement with Passion, delivering Joy and Value to our Customers.