Public Relations Manager(Canada, Geely Auto)

Zeekr International; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Zeekr International in Toronto is seeking a seasoned PR and brand communications leader to drive brand storytelling, journalist and KOL engagement, and co-branding initiatives.

You will design PR strategies aligned with brand positioning, plan events and press conferences, oversee press release workflows, manage media relationships, and coordinate CSR initiatives and partnerships while delivering measurable results.

Qualifications

• Bachelor’s degree in Marketing, Communications or related fields.
• Minimum 4+ years of professional experience in communications or PR.
• Mindset & motivation: thrive under high pressure, goal-driven and results-oriented.
• Strong interpersonal skills to collaborate and engage effectively with stakeholders.
• Highly target-oriented.
• Advanced reporting and data presentation skills.

Responsibilities

• Plan and execute PR activities, including events, press conferences, media activations, conventions, sponsorships and co-branding projects.
• Manage relationships with media outlets, journalists and KOLs.
• Draft, evaluate and manage press release workflows.
• Assess sponsorship opportunities, CSR initiatives and other partnership proposals.
• Measure and analyse PR campaign performance and prepare monthly reports.
• Plan, implement, supervise and optimise media editorial activities to maximise brand exposure.
• Oversee, coordinate and monitor external PR agency performance and deliverables.
• Manage media vehicle loan coordination and communication.
• Own internal communications initiatives.
• Design and manage multi-channel PR campaigns to deliver effective brand communication.
• Report and collaborate with the marketing manager to deliver yearly/quarterly marketing strategy.
• Design and develop PR strategies aligned with brand positioning, product messaging and brand communication objectives.
• Lead the planning and execution of public relations activities, including events, press conferences, media activations, conventions, sponsorships and co-branding projects.

Skills

Brand communication

Media relations

PR strategy

Stakeholder engagement

Event planning

Press release management

Data presentation

Education

Bachelor's degree in Marketing/Communications

Job description

Responsible for leading brand communication, journalist & KOL engagement, co-branding initiatives, and overseeing the production & execution of PR-related activities including launch events, test drives, auto shows, CSR programmes and other PR campaigns, detailed as below:

• Report and collaborate with the marketing manager to deliver yearly/quarterly marketing strategy.
• Design and develop PR strategies aligned with brand positioning, product messaging and brand communication objectives.
• Lead the planning and execution of public relations activities, including events, press conferences, media activations, conventions, sponsorships and co-branding projects.
• Manage relationships with media outlets, journalists and KOLs in line with brand requirements.
• Draft, evaluate and manage press release workflows.
• Assess sponsorship opportunities, CSR initiatives and other partnership proposals.
• Measure and analyse PR campaign performance and prepare monthly performance reports.
• Plan, implement, supervise and optimise media editorial activities to maximise brand and product exposure.
• Oversee, coordinate and monitor external PR agency performance and deliverables.
• Manage media vehicle loan coordination and communication.
• Own internal communications initiatives.
• Design and manage multi-channel PR campaigns to deliver effective brand communication.
• Bachelor’s degree in Marketing, Communications or related fields.
• Minimum 4+ years of professional experience in communications or PR.
• Mindset & motivation: thrive under high pressure, goal-driven and results-oriented.
• Strong interpersonal skills to collaborate and engage effectively with stakeholders.
• Highly target-oriented.
• Advanced reporting and data presentation skills.