Key Account Manager

Sofina Foods Canada; Mississauga; On-site; CAD 88,000 - 117,000; Full time

Job summary

Sofina Foods Canada is seeking a Retail Sales Lead to drive performance and growth in the retail sector. You will report to the Director of Retail Sales and oversee key accounts, execute sales plans, and coordinate with Customer Service and Logistics.

The role requires a Bachelor’s degree in Business Administration, 5+ years managing key accounts, bilingual French and English, and strong MS Office/IRI skills. Salary range CAD 87,627–116,836 with bonus eligibility up to 8%.

Qualifications

• Bachelor’s degree in Business Administration, preferably with Marketing specialization.
• 5+ years of experience managing key accounts and private label.
• Experience in Trade Marketing, data analysis, and market trend analysis.
• Excellent knowledge of the Canadian retail market.
• Experience in meat processing or the agri-food industry is a significant asset.
• Strong computer skills, including Microsoft Office Suite and IRI systems.
• Bilingualism (French and English) is required for the successful performance of this role.

Responsibilities

• Develop sales growth strategies and manage key customer accounts.
• Drive sales growth for assigned customers, align sales objectives, and ensure the execution of sales plans while acting as a liaison between customers, Customer Service, and Logistics.
• Respond to requests for proposals (RFPs), maintain KPIs, and analyze sales results and market trends to identify opportunities and emerging market developments.
• Identify business opportunities within their sector (promotions, tactics, capacities), determine optimal solutions in the event of stock shortages, and coordinate follow-up with internal teams as needed.
• Conduct profitability analysis and prepare reports related to business performance, account follow-up, and business development initiatives.
• Develop and maintain a dynamic database on customer volumes, trends, and strategic directions.
• Prepare and lead customer business reviews, including performance analyses and growth plans.
• Provide administrative support based on the operational needs of the sector.

Skills

Key account management

Trade marketing

Data analysis

Market trend analysis

MS Office

French & English bilingual

Education

Bachelor’s degree in Business Administration

Tools

IRI systems

Job description

Reporting directly to the Director of Retail Sales, the incumbent is responsible for sales performance and business development within the retail sector. They oversee the execution and follow-up of sales plans, contribute to the development of sales strategies, and provide support to the Director as required.

More specifically, the incumbent will:

• Develop sales growth strategies and manage key customer accounts;
• Drive sales growth for assigned customers, align sales objectives, and ensure the execution of sales plans while acting as a liaison between customers, Customer Service, and Logistics;
• Respond to requests for proposals (RFPs), maintain key performance indicators (KPIs), and analyze sales results and market trends to identify opportunities and emerging market developments;
• Identify business opportunities within their sector (promotions, tactics, capacities), determine optimal solutions in the event of stock shortages, and coordinate follow-up with internal teams as needed;
• Conduct profitability analysis and prepare reports related to business performance, account follow-up, and business development initiatives;
• Develop and maintain a dynamic database on customer volumes, trends, and strategic directions;
• Prepare and lead customer business reviews, including performance analyses and growth plans;
• Provide administrative support based on the operational needs of the sector.

Required Qualifications:

• Bachelor’s degree in Business Administration, preferably with a specialization in Marketing;
• Minimum of five (5) years of experience managing key accounts and private label business;
• Experience in Trade Marketing, data analysis, and market trend analysis;
• Excellent knowledge of the Canadian retail market;
• Experience in meat processing or the agri-food industry is considered a significant asset;
• Strong computer skills, including Microsoft Office Suite and IRI systems;
• Bilingualism (French and English) is required for the successful performance of this role.

Hiring Range: CAD $87,627 - $116,836

Bonus: This position is eligible for a bonus up to 8% of base salary subject to the plan terms and conditions.

This position is an active vacancy.

Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.