Director, Retail Sales

Sofina Foods Canada; Markham; On-site; CAD 120,000 - 170,000; Full time

Job summary

Sofina Foods Canada seeks a Director of Retail Sales - Metro to lead strategy and performance across Metro banners in Ontario and Quebec and related head-office relationships. The role emphasizes annual plan execution, forecasting, and profit growth for branded and private-label products.

The position requires a university degree or college diploma and 5–7 years in the protein sector, with Metro experience as a plus and willingness to travel for Montreal engagements.

Qualifications

• University Degree or College Diploma with minimum 5-7 years of industry experience.
• Experience in Protein industry preferred.
• Previous experience calling on Metro a benefit.
• Ability to establish relationships.
• Experience with selling branded and private label products.
• Bilingual preferred.
• Ability to travel (Montreal, QU).

Responsibilities

• To achieve annual volume and margins targets supporting Retail Sales.
• Develop the annual business plan in support of annual goals and objectives.
• Oversee forecasting for all Metro banners.
• Develop and establish key business relationships taking the business to the next level and aiming at driving profitable volumes in support of both Branded and Private label products.
• Develop and execute an aggressive merchandising support plan for all existing and new proprietary products, maximizing advertising and promotional activity.
• Development of customer proposals including new product proposals, business reviews.
• Prepare and present monthly business updates and plans to the VP, Retail Sales & CCO.

Skills

Bilingual

Relationship building

Sales leadership

Education

University Degree or College Diploma

Job description

Job Summary

Reporting to the Vice President, Retail Sales, the Director, Retail Sales - Metro is responsible for identifying opportunities for maximum sales profitability, growth and account penetration within retail market segment. The Director, Retail Sales, will oversee all Metro retail banners including Metro Ontario, Metro Quebec, Food Basics (On) and Super C (Que) & continue to manage head-office customer relationships.

Reporting to the Vice President, Retail Sales, the Director, Retail Sales - Metro is responsible for identifying opportunities for maximum sales profitability, growth and account penetration within retail market segment. The Director, Retail Sales, will oversee all Metro retail banners including Metro Ontario, Metro Quebec, Food Basics (On) and Super C (Que) & continue to manage head-office customer relationships.

Key Responsibilities

• To achieve annual volume and margins targets supporting Retail Sales. The Sales Director will have direct responsibility with the National Account Managers with the goal of driving incremental distribution and volume.


• Develop the annual business plan in support of annual goals and objectives.


• Oversee forecasting for all Metro banners.


• Develop and establish key business relationships taking the business to the next level and aiming at driving profitable volumes in support of both Branded and Private label products.


• Develop and execute an aggressive merchandising support plan for all existing and new proprietary products, maximizing advertising and promotional activity.


• Development of customer proposals including new product proposals, business reviews.


• Prepare and present monthly business updates and plans to the VP, Retail Sales & CCO

Requirements

• Bilingual preferred


• University Degree or College Diploma with minimum 5-7 years of industry experience


• Experience in Protein industry preferred


• Previous experience calling on Metro a benefit.


• Ability to establish relationships


• Experience with selling branded and private label products


• Ability to travel (Montreal, QU)

Job Posting Range

• Hiring Range: CAD $120,100 - $170,100


• Bonus: This position is eligible for a bonus up to 17.5% of base salary subject to the plan terms and conditions.


• Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

This position is currently an active vacancy.