Jr. Copywriter

Publicis Groupe; Toronto; On-site; CAD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Jr. Copywriter to support their creative team in delivering impactful marketing programs. This role involves collaborating closely with art directors and participating in brainstorming sessions to develop innovative strategies. You will be responsible for creating compelling product listings and ensuring the integrity of the final product across various media. If you're passionate about copywriting and thrive in a fast-paced environment, this opportunity offers a chance to grow your skills while working on exciting projects for top brands in Canada and the US.

Qualifications

• 1-2 years of professional copywriting experience with a diverse portfolio.
• Strong communication skills and ability to present ideas effectively.

Responsibilities

• Collaborate with the creative team to execute digital campaigns.
• Create engaging product listings and optimize for SEO.

Skills

Copywriting

Digital Advertising

SEO

Communication Skills

Analytical Skills

Education

Accredited Copywriting Program

Bachelor's Degree in Marketing or Communications

Job description

Company description

The Pub is a full-service production offering with 450+ subject matter experts spanning Digital, Video and Print production. We work with some of the biggest brands in Canada & the US on projects ranging from anthem TV spots to social content to (literally) billions of emails and digital assets shot, designed, developed and deployed by our team. No matter the channel, we seek to create experiences and content that leaves a long-lasting impact. And to do it saving you time and money, while still getting you to the best quality product.

Overview

The Jr. Copywriter supports the creative team by marketing programs from initial conception through final execution. Works with an art director and to present ideas in an effective manner to his/her/their supervisor.

Responsibilities

• Work closely with our team to execute digital campaigns.
• Collaboratewith other members of the creative team to develop relevant project strategies.
• Actively participates in team brainstorm sessions to discuss assignment parameters.
• Understand a brand’s tone and positioning.
• Work with an art director on internal and external presentations.
• Generatea range of ideas and designs to solve client’s marketing problems and produces effective and compelling design for all elements of the creative solution, including interface design, typography, layoutand iconography.
• Act as a point of contact for Account Management and Project Managementteams.
• Participates in production process to ensure integrity of final product (print, video or digital production).
• Assists with the pre-production process, working withproduction to ensure integrity of files.
• Regularly participates in client-planning meetings.
• Understands client brand & business objectives and translates into a compelling concept.
• Consistently developing your knowledge and understanding of client's business, leading to the development of a broader range of solutions to client problems.
• Works enthusiastically with other client team members in a collaborative environment.
• Demonstrate a willingness to learn, while creatively solving problems with a positive, professional demeanor.
• Create engaging and informative product listings for a specified number of e-commerce products.
• Collect and articulate product attributes for web descriptions.
• Optimize product descriptions-based keywords for search engine optimization (SEO) and conversion.

Qualifications

• Professional copywriting experience –normally acquired through completion of an accredited program at a college or university.
• Experience delivering digital and social advertising campaigns, from brief through to production
• A minimum of 1-2years of experience with a strong and diverse portfolio of advertising campaign (fashion / retail is an asset).
• Experience presenting with the ability toeffectively communicate ideas
• Working knowledge of marketing strategies and tactics.
• Strong communication skills in order to effectively manage workflow within and across teams and recommend improvements to existing processes.
• Analytical skills to evaluate creative approach, and seek unexpected, original and innovative ideas.
• Thrives in a fast paced and creative environment.

Additional information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resourcesat 416-925-7733 or by email [e-mail]