Junior Copywriter

McCann Manchester Limited; Toronto; On-site; CAD 40,000 - 80,000; Full time

Job summary

Eine innovative Agentur sucht einen Junior Copywriter, der kreative Lösungen für Werbe- und Marketingprojekte entwickelt. In dieser spannenden Rolle sind Sie verantwortlich für die Erstellung von überzeugenden Texten, die komplexe Ideen einfach und ansprechend kommunizieren. Sie arbeiten eng mit einem talentierten Team zusammen, um kreative Konzepte zu entwickeln, die die Markenbotschaft stärken und Verbraucher motivieren. Wenn Sie eine Leidenschaft für das Schreiben und die Werbung haben und in einem dynamischen Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Qualifications

• Erfahrung in der Agentur ist von Vorteil.
• Portfolio muss außergewöhnliche Kreativität zeigen.
• Leidenschaft für Werbung und Marketing erforderlich.

Responsibilities

• Entwicklung integrierter Werbe- und Content-Projekte.
• Zusammenarbeit mit Art Directors und Designern.
• Präsentation von Konzepten für Kunden.

Skills

Kreatives Schreiben

Verhandlungsgeschick

Ideenentwicklung

Markenkommunikation

Education

Bachelor in Kommunikationswissenschaften

Portfolio mit kreativen Arbeiten

Job description

As a Junior Copywriter, you must be a creative problem solver and adept at negotiating key deliverables with exceptional quality and proficient speed. You love the written word for its power to persuade, and you know how to simplify complex ideas into highly creative, action-oriented content and solutions. You contribute to the development of program strategies and create communication solutions that are creatively compelling, on strategy and motivate desired consumer behaviour. You’re also a lover of all things related to advertising and marketing and an even bigger fan of popular culture, keeping yourself up to date with all the latest trends and developments in current affairs, lifestyle, tech and the arts.

Responsibilities

• Envision and facilitate the development of fully integrated advertising, digital, social and content projects by providing ideas and copy that are compelling and on-brand.
• Regularly attend and participate fully in briefs, product group meetings and client presentations; attend client briefs and research as needed.
• Collaborate fully with Art Directors, Designers and Production to translate marketing strategies into innovative, viable, and benefit-oriented creative concepts and formats.
• Synthesize key project information and apply the resulting knowledge in developing effective and imaginative copy concepts that support the project’s objectives.
• Present concepts to clients for discussion and approval in a compelling and authoritative manner to sell your ideas.
• Support creative concepts by providing verbal and written rationales as requested.
• Examine copy consistently throughout a project to ensure it is cohesive and reflective of the brand tone of voice.

Qualifications

• Agency experience is an asset
• Must have a portfolio demonstrating exceptional creativity and the ability to create ideas that will motivate consumers
• Demonstrated ability to rationalize, judge and organize ideas
• Must have a strong passion for the business

The Company

McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

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McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).