Integrated Media Planning Lead — Hybrid (Toronto)

Bilinguallink; Mississauga; On-site; CAD 90,000 - 120,000; Full time

Job summary

Bilinguallink in Toronto area seeks a Manager, Communications Designer to supervise our integrated media planning product and lead the team toward flawless media executions. This role develops media strategies, mentors staff, and ensures alignment with client objectives and agency values.

You will manage day-to-day planning, oversee budgets, and collaborate with internal teams to deliver results that drive client KPIs and overall business success.

Qualifications

• Professional or educational background in Marketing and/or Advertising would give leverage to this application.
• Manager-Director level of experience in integrated media planning.
• History of developing positive on-going business relationships with a focus on client service.
• Ability to develop and foster strong relationships and partnerships, both internally and externally.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
• Previous experience managing and developing employees (must have!)
• Proactive approach to problem solving, supporting the team, self-development, etc.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
• Curiosity, learning agility, with a passion for continuous development.
• Experience with presenting.
• Excellent communication skills (both written and verbal).
• Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Ability to travel as required.
• In office 2-3 days/week downtown Toronto

Responsibilities

• Lead the preparation, writing and presentation of integrated media plans, proposals and analyses.
• Maintain stewardship and accountability of the media plan and monitor execution.
• Foster knowledge-sharing with internal teams, partner agencies and other departments.
• Ensure all media plans adhere to the agency’s values, philosophies, and processes.
• Lead evaluations of media opportunities, trends and client interests.
• Be aware of client KPIs and ensure tracking for check-ins.
• Manage and lead a team, provide feedback and support development.
• Oversee day-to-day planning aligned to client objectives and KPIs.
• Inform leadership of challenges and opportunities related to people management.
• Influence decision making with client offerings to maximize value.
• Participate in additional agency projects and new business presentations.
• Oversee financial media control, including authorizations, billing and budget reports.

Skills

Media planning

Team leadership

Client relationship management

Communication skills

Strategic thinking

Mentoring and development

Budget management

Stakeholder management

Education

Marketing/Advertising background

Tools

Clear Decisions

Vividata

Nielsen

Prisma

Job description

Bilinguallink in Toronto area seeks a Manager, Communications Designer to supervise our integrated media planning product and lead the team toward flawless media executions. This role develops media strategies, mentors staff, and ensures alignment with client objectives and agency values.

You will manage day-to-day planning, oversee budgets, and collaborate with internal teams to deliver results that drive client KPIs and overall business success.