Head of Creator Marketing

Red Bull; Toronto; On-site; CAD 117,000 - 129,000; Full time

Job summary

Red Bull Canada is seeking a Head of Creator Marketing to elevate brand awareness and consumer trust by building a best-in-class roster of influential social creators. You will craft strategic direction, source and manage creator partnerships, and drive cross-functional collaboration to ensure authentic, credible product storytelling across Canada.

The role emphasizes developing programs with measurable impact, educating the business on Creator Marketing, and collaborating with international

Qualifications

• Minimum 6 years of experience with social media influencers/creators or talent, ideally in Entertainment, Sport or Media.
• University degree in Marketing or PR preferred.
• Ability to think strategically and solve problems.
• Strong networking abilities across diverse playgrounds and audiences.
• Proven leadership and people management experience is preferred.
• Agile, team player with strong project and time management skills.
• Strong creative background with ability to bring ideas to life.
• Experience negotiating and evaluating agencies.
• Excellent written and verbal communication with diplomatic skills.

Responsibilities

• Own and develop the strategic direction for Creator Marketing.
• Define goals and holistic assessment guidelines for working with creators.
• Educate the business on the role of Creator Marketing; be the main training and program lead.
• Collaborate with international stakeholders to share learnings and adapt to the Canadian landscape.
• Develop a cross-functional approach for Creator Marketing supporting wider marketing and business goals.
• Identify and develop direct relationships with creators to build brand love and product trust.
• Oversee onboarding and execution of Key National Creators and build strong business cases for Global approval.
• Work with product teams to ensure creators understand product features and become authentic ambassadors.
• Lead a hospitality program with key creators aligned to their interests and passions.
• Ensure diverse creators reflect Red Bull Canada’s audience and reach across playgrounds and occasions.

Skills

Relationship building

Strategic thinking

Leadership

Project management

Cross-functional teamwork

Negotiation

Creativity

Communication

Education

Marketing degree

PR degree

Job description

TheHead of Creator MarketingwillincreaseRed Bull’sbrand awareness, product relevance and consumer trust bybuilding abest in classroster of influential social creatorswho act as brand andproduct advocatesand help Red Bull win versus competition, find new users and become the number 1 beverage brand in Canada.

TheHead of Creator Marketingwillidentifyand build relationships with social creators who align with our brand and product offerings. They will build outmutually beneficialoutcomesand develop unique projects or collaborationswith the main goal of building everydayrelevance and overall awareness of Red Bull to their audiences via their channels in an authentic and meaningful way.Theindividualmust source and develop a variety of networks in different playgroundsand occasions,and work with various parts of the business to make this happen. Theywill also ensure a consistent approach toCreatormarketing across the business and be the key program owner for the topic within Red BullCanada.

Job Description

OWN AND DEVELOP STRATEGIC DIRECTIONFORCREATORMARKETING

Define goals and holistic assessment guidelines for working withcreators.

Educate the business on the role ofCreatorMarketing;be the key contact for training and management of this program.

Collaborate with international stakeholders to encourage learning exchange, share bestpracticesand provide an understanding of theCanadianlandscape within context ofcreators.

In line with annual business planningprocess,develop a cross functional approach forCreatorMarketing which supports widermarketing andbusiness goals.

CREATORPROGRAM EXECUTION WITH EXCELLENCE AND CAREFUL SELECTION

Identifyand developdirectrelationships withCreatorswhose organic reach can add value to the business across a variety of key playgrounds,to support us in buildingbrandloveandproduct trust.

Oversee the identification, prospecting,onboardingand execution of Key National Creators.

Build compelling business cases around creators for Global approval.

Work cross-functionally todevelopcreatorstrategiesacrossprojectsthathelptoachieveRed Bull Canadabusinessobjectivesandbrandreach.

Represent the brand in an authentic manner and take the time to understand what eachcreator’sinterests are -what their goals and where they want to gowhile buildinga genuine connection and relationship.

Help to widen the understanding of Red Bull products, their functions, usage and benefits through credible communication and tools.

Work with Product Expert to overcome product barriers and ensurecreatorsare true product ambassadors, be confident to walk away where not.

Lead and execute a strong hospitality program with keycreatorsthat is suitable for their passions and interests.

Ensure a wide varietyand diversityofcreatorsare inour networks and managed according to ourbrand values.Ensure we have reach into all key business playgroundsandconsumptionoccasionsand show versatility, as well as reflect the diversity of Red Bull’s current and aspirational audience/consumer base in Canada.

Establish KPIs and ensurethe program is drivingorganic earned reach amongour target demosand deliver improvements in product understanding and trust.

GENERAL BUSINESS OPERATIONS

Refine existing management& reportingtools and monitoring approaches for allcreatorsand ensure our company wide approach is effective andefficient.Constantlyevolve this process and sharelearningsand coaching with other team members.

Actively report and present learnings and successes to different business stakeholders, focusing on product trust and ROI of our investments.

Be an active memberof project groups to drive strategic & creative thinking towards key business priorities when it comes to building product understanding & trust.

Accurate budget management & commercial business case development.

Lead all onboarding and training aroundCreatorMarketing across the organization.

Respond to consumer requests relatedtocreatorswhereappropriate.

Support development of annual Red Bull Canada marketing business plan.

Be a role modeland leaderto wider marketing team members.

Qualifications

Minimum 6years experienceworking withsocialmediainfluencers/creatorsor otherhighprofiletalent, ideally withinthe Entertainment,Sportor Mediaindustries.

University degree inMarketing or PR preferred.

Ability to think strategically and problem solve.

Very equipped to build relations in a variety of playgrounds – open to meeting new people and networking.

Proven leadership qualities, people management experience is preferred.

An agile, team player with strong project management and time management skills.

Works with passion and motivates others aroundthem.

Experience inworking cross functionally with both marketingand sales.

A strong creative background with demonstrationin bringing ideas to life.

Experience in working with, negotiating & evaluating agencies.

Strong communication, writing & diplomatic skills.

High standard of integrity with a passion for the brand and commitment to Red Bull values.

An entrepreneurial ‘can-do’ attitude facilitated bycontinuous learning&application of best practices.

Ability to focus and follow through on priorities and deliver quality results.

Additional Information

The expected annual base salary range for this position is $117,135 to $129,465. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

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