Impactful Digital & Social Storyteller

The Alex; Calgary; Hybrid; CAD 60,000 - 71,000; Full time

Job summary

The Alex Community Health Centre in Calgary seeks a Digital & Social Media Specialist to own the nonprofit’s digital heartbeat. You will drive website performance, social growth, and data-driven campaigns to boost awareness, engagement, and donations, while collaborating with donor and internal communications teams.

You will manage a hybrid schedule, with one work-from-home day per week, and you’ll shoot for measurable impact across Calgary’s communities through compelling storytelling, video,

Qualifications

• 4–7 years of hands-on digital marketing and social media experience
• Demonstrable social media expertise and proven engagement growth
• Website analytics fluency including GA4 and conversion optimization
• Paid digital campaigns experience across Meta and Google Ads
• Content creation: video, photography, and graphics

Responsibilities

• Own and optimize the website for conversions including driving traffic and donations
• Lead our social media presence across major platforms and growing engagement
• Create scroll-stopping content: video, photography, and graphics
• Plan and run paid digital campaigns with clear budget and goals
• Report results using data to drive improvements
• Support internal communications assets and cross-team collaboration

Skills

Digital marketing

Social media

Analytics

SEO

Paid digital

Content creation

Copywriting

SharePoint

Tools

GA4

Conversion optimization

A/B testing

On-page SEO

CMS

CapCut

Premiere

Canva

Adobe Creative Suite

Facebook Ads Manager

Google Ads

Job description

The Alex Community Health Centre in Calgary seeks a Digital & Social Media Specialist to own the nonprofit’s digital heartbeat. You will drive website performance, social growth, and data-driven campaigns to boost awareness, engagement, and donations, while collaborating with donor and internal communications teams.

You will manage a hybrid schedule, with one work-from-home day per week, and you’ll shoot for measurable impact across Calgary’s communities through compelling storytelling, video,