NOW HIRING: Digital Marketing & Social Media Manager

Western Standard; Calgary; On-site; CAD 60,000 - 90,000; Full time

Job summary

Western Standard in Calgary is seeking a driven Digital Marketing & Social Media Manager to own our digital presence, grow audiences, and convert readers into subscribers and donors.

You will manage social channels (X, Facebook, Instagram, LinkedIn), craft campaigns, write emails, and lead SEO and CMS tasks in a fast-paced news environment.

This full-time, in-office role requires initiative, analytics, and collaboration with editorial teams to advance fundraising and brand growth.

Qualifications

• Proven experience in digital marketing and audience growth.
• Strong writing and storytelling for multi-channel campaigns.
• Experience with email marketing and paid social campaigns.
• Familiarity with CMS and SEO basics.

Responsibilities

• Manage and grow social media accounts across X, Facebook, Instagram, and LinkedIn.
• Create content calendars, schedule posts, and monitor performance.
• Run paid social campaigns to drive traffic, subscriptions, and fundraising.
• Write marketing emails for newsletters and campaigns.
• Lead MailerLite campaigns including segmentation and analysis.
• Collaborate with editorial and design teams on campaigns.
• Assist with CMS tasks and site optimization.
• Contribute to brand growth and reader engagement.

Skills

Social media management

Email marketing

Content creation

Analytics & reporting

Fundraising campaigns

SEO basics

Tools

MailerLite

CMS

SEO tools

Job description

NOW HIRING: Digital Marketing & Social Media Manager

Digital Marketing & Social Media Manager Job Description

The Western Standard is looking for a driven, curious, and fast-working Digital Marketing & Social Media Manager to join our growing newsroom.

The Western Standard is seeking a highly driven and creative Digital Marketing & Social Media Manager to join our team in Calgary. This role is ideal for someone who understands the digital landscape, knows how to grow audiences online, and can build campaigns that convert readers into subscribers and donors.

The ideal candidate is experienced, proactive, and results-oriented. You’ll be responsible for owning our digital presence—from managing social media and email campaigns to coordinating digital fundraising and marketing initiatives.

Responsibilities

• Managing and growing all social media accounts (X, Facebook, Instagram, LinkedIn)
• Creating and scheduling content, monitoring performance, and optimizing for growth and engagement
• Running and reporting on paid social campaigns to drive traffic, subscriptions, and fundraising
• Writing marketing emails for newsletter promotion, subscription campaigns, and fundraising pushes
• Managing MailerLite email campaigns from concept to send, including list segmentation and performance analysis
• Leading digital campaigns to promote editorial content, subscriber offers, and donation drives
• Implementing SEO strategies in collaboration with editorial and technical staff
• Supporting the planning and promotion of in-person fundraising events
• Brainstorming and executing campaign ideas to drive brand growth, readership, and revenue
• Assist with content management system (CMS) tasks.
• Are focused on outcomes and constantly look for ways to improve campaign performance
• Have experience with X, Facebook, Instagram, and LinkedIn—both organic and paid
• Are proficient with MailerLite or similar email marketing platforms
• Are a strong writer who can craft copy that converts across multiple channels
• Are organized, independent, and comfortable working in a fast-paced news environment
• Are familiar with the Western Standard brand and understand what we bring to the broader Canadian media landscape
• Support the mission of building an independent Western Canadian media outlet

This is a full-time, in-office position based in Calgary.