Marketing Project Manager, National Sport Donor Recruitment Program

Canadian Blood Services; Toronto, Brampton; Hybrid; CAD 100,000 - 117,000; Full time

Benefits offered by this job

Payment in lieu of vacation.

Payment in lieu of benefits.

Employee discounts, wellness program,

Job summary

Canadian Blood Services seeks a Marketing Project Manager to develop and implement a national sport‑based donor recruitment initiative. You will work with Marketing, Partnerships and cross‑functional teams to translate strategy into executable workstreams and timelines.

The role involves coordinating with internal teams and external partners to ensure delivery milestones are met, manage risks, and provide transparent status updates to senior leadership. On‑site expectations may vary by needs.

Qualifications

• Significant experience managing complex, cross‑functional projects or programs.

Responsibilities

• Lead the overall project management and integrated delivery plan for the national sport‑based donor recruitment initiative.
• Translate strategy into actionable workstreams, timelines and accountabilities.
• Establish and maintain project‑management tools, controls and reporting.
• Identify and mitigate risks, issues and dependencies with accountability.
• Coordinate with agencies and external partners for integrated delivery.
• Prepare concise status reports for sponsors and governance groups.

Skills

Project management

Cross-functional leadership

Risk management

Stakeholder management

Marketing experience

Tools

Monday.com

Job description

This role requires a minimum of 40% on‑site presence. Additional on‑site work may be required based on business needs. On‑site expectations are subject to change and may be adjusted on a temporary or permanent basis. The successful candidate will work at our Toronto (67 College Street) or Brampton (100 Parkshore Drive) site office.

Job posting ID:

9408

Employment status:

Temporary full‑time

Position's anticipated end date:

2028-03-31

Salary/Rate of pay:

$99,600 - $117,200

Application requirements:

• Your up-to-date resume.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

Together, the work we do connects people and changes lives — including your own.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

About The Role

Help turn a national sport‑based donor recruitment strategy into coordinated delivery.

Canadian Blood Services is looking for an experienced Marketing Project Manager to support the development and implementation of a new national sport‑based donor recruitment initiative, working closely with the Partnership Manager, Marketing Manager and cross‑functional teams.

Canadian Blood Services is excited to launch a community‑based recruitment program designed to harness the reach, influence and culture of sport to inspire participation, strengthen connections with younger and more diverse audiences, and build a sustainable pipeline of new donors.

The Marketing Project Manager will provide the integrated planning, governance and delivery coordination that enable those partnerships to translate into coordinated recruitment activities. Working with the Partnership Manager, Marketing Manager and functional leads, they will turn an evolving strategy and partner commitments into clear workstreams, deliverables, timelines and accountabilities.

The initiative will involve national, regional and local activities across Partnerships, Recruitment, Marketing, Communications, Digital, CRM, Analytics, agencies and external partners. The Project Manager will connect these workstreams, manage dependencies and delivery risks, and ensure decisions and commitments are visible. They will support partner‑facing delivery planning without taking ownership of partnership strategy or relationship management.

Basketball and hockey will be the initial areas of focus. The Project Manager will help establish a repeatable delivery approach that can support expansion into additional sports and communities over time.

Formula for success

• Lead the overall project management and integrated delivery plan for the national sport‑based donor recruitment initiative, translating the strategy into clear workstreams, milestones, deliverables, dependencies, and accountability.
• Work closely with both the Marketing Manager and Partnership Manager and functional leads to ensure strategic priorities are translated into actionable project deliverables, timelines and implementation plans.
• Establish and maintain project‑management tools and controls, including project plans, decision logs, action trackers, milestone reporting and project health reporting.
• Proactively identify, assess and manage risks, issues, assumptions and dependencies, developing mitigation plans with accountable business owners and escalating issues when required.
• Support budget and resource planning by tracking project requirements, commitments, emerging pressures, and impacts on the overall delivery plan.
• Coordinate activities involving agencies and external partners, ensuring their deliverables and timelines are integrated into the broader project plan.
• Prepare concise project status reports and materials for project sponsors, leadership and governance groups, clearly communicating progress, upcoming milestones, risks, issues, decisions required and areas requiring escalation.
• Facilitate project retrospectives and lessons learned, using insights from initial basketball and hockey work to strengthen the delivery approach as the model expands to additional sports.

What Will Make Someone Successful In This Role

• The strongest candidate will be comfortable building the project structure while the initiative itself is being built.
• They will not need every answer to be known before establishing a path forward. They will take an evolving strategy and create enough structure, governance and visibility to enable teams to make decisions and move forward while appropriately managing uncertainty.
• They will be equally comfortable facilitating a cross‑functional planning session, working through a complex dependency with functional leads, reviewing a project plan, escalating a significant risk, or preparing a concise executive update.

Desired Education And Skills

• Significant experience managing complex, cross‑functional projects or programs involving multiple business areas and stakeholders.
• Demonstrated experience developing and managing integrated project plans involving multiple workstreams, dependencies and competing priorities.
• Strong knowledge of established project‑management practices, including scope, schedule, risk, issue, dependency, change and stakeholder management.
• Experience supporting large‑scale marketing, transformation, customer/donor experience, community engagement or similarly interconnected initiatives would be valuable.
• Experience working with marketing, communications, digital, CRM, analytics, partnership or agency teams would be considered an asset.
• Excellent written and verbal communication skills, including experience preparing concise project reporting for senior leaders and governance committees.
• Strong judgment and the ability to distinguish between issues that can be resolved within the project team and those requiring leadership or sponsor decisions.
• Experience with Monday.com is considered an asset.

What We Offer You

• Payment in lieu of vacation.
• Payment in lieu of benefits.
• Employee discounts, wellness program, professional resources.

What You Can Expect

• This role requires a minimum of 40% on‑site presence. Additional on‑site work may be required based on business needs. On‑site expectations are subject to change and may be adjusted on a temporary or permanent basis. The successful candidate will work at our Toronto (67 College Street) or Brampton (100 Parkshore Drive) site office.
• You may be expected to travel a couple of times per year, and as required.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

Canadian Blood Services may use an Artificial Intelligence (AI) tool to support the screening stage of its recruitment process. All AI use is performed in accordance with our privacy policies. AI supports the screening process; hiring leaders retain discretion over which applications move forward.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add [e-mail] and [e-mail] to your safe senders list.

Applicants who require accommodation should discuss their needs with us.