Sr. Marketing Events and Sponsorships Manager

Fortra Arabia; Canada; On-site; CAD 90,000 - 120,000; Full time

Job summary

Fortra is seeking an experienced Senior Marketing Events Manager to own key events, driving brand awareness, lead generation, and pipeline growth. You will partner with Product Marketing, Design, Sales, and Executive Leadership to align event strategy with business objectives.

You will manage budgets ($700K–$1M+ per event), coordinate logistics, lead onsite operations, mentor junior planners, and analyze post-event results to optimize future programs.

Qualifications

• Bachelor's degree in communications, marketing, or related field.
• Five to seven years of tradeshow and event experience.
• Three to five years of large-scale B2B tradeshow and event experience.
• Strong time management skills with the ability to manage multiple priorities within tight deadlines.
• Do-what-it-takes mindset to execute strategy.
• Excellent oral, written, and presentation skills.
• Creative thinker with a keen eye for detail.
• Willingness to travel as needed. Approximately 5-10% annually, including attendance at customer, partner, and industry events.
• Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
• Familiarity with Salesforce, cVent, marketing automation tools, and Wrike, is a plus.

Responsibilities

• Event Ownership: Independently manage high-profile company-hosted and third-party events, including planning, logistics, and execution.
• Event Planning and Execution: Partner with cross-functional teams, including Product Marketing, Design, Sales, and Executive Leadership, to align event strategy and execution with broader business objectives.
• Budget Management: Manage event budgets that can range from $700K - $1M+ per event, balancing fiscal responsibility with opportunities to maximize event impact and ROI.
• Logistics Coordination: Manage complex event logistics, including hotel room blocks, multiple external vendors, and coordination with internal and external AV partners to ensure seamless technical setup and execution.
• Team Collaboration : Collaborate with the greater marketing team to ensure, including Product Marketing and Design teams to ensure consistent and cohesive Fortra message and plan promotional materials.
• Vendor Management: Manage relationships, contracts, and deliverables across a variety of external partners, including exhibit design and production, hotels, restaurants, event venues, AV providers, and other event vendors.
• Onsite Management: Lead onsite event operations, including staff coordination and vendor management, while proactively addressing issues to ensure a smooth event experience.
• Post-Event Processes : Ensure timely and accurate execution of post-event processes, with a strong focus on attention to detail, lead management, and follow-up.
• Measurement and Analysis : Measure and track event performance by analyzing data and conducting post-event evaluations with participants and stakeholders.
• Program Growth: Partner with the broader team to identify opportunities to enhance event strategy, attendee experience, and overall program effectiveness.
• Mentorship: Provide guidance, support, and mentorship to two to three junior event planners, helping develop their event planning and execution capabilities.
• Cross-Functional Leadership: Act as the command center for large-scale events, orchestrating activities across multiple workstreams and stakeholder groups. Connect teams, remove roadblocks, manage dependencies, and ensure all parties remain aligned on milestones, deliverables, timelines, and event goals to achieve successful execution.
• Other duties as assigned

Skills

Event planning

Time management

Presentation skills

Creative thinking

Self-starter

Cross-functional collaboration

Vendor management

Strategic thinking

Education

Bachelor's degree in communications, marketing, or related field

Tools

Salesforce

cVent

Wrike

Marketing automation tools

Job description

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

We are looking for an experienced Sr. Marketing Events Manager to own key Fortra events. This person is responsible for developing and executing event plans to increase brand awareness, generate leads, and grow pipeline. The role requires a strategic thinker with exceptional organizational skills and the ability to manage multiple projects simultaneously. This role also contributes to the development of the global events strategy and mentors junior team members.

WHAT YOU'LL DO

• Event Ownership: Independently manage high-profile company-hosted and third-party events, including planning, logistics, and execution.
• Event Planning and Execution: Partner with cross-functional teams, including Product Marketing, Design, Sales, and Executive Leadership, to align event strategy and execution with broader business objectives.
• Budget Management: Manage event budgets that can range from $700K - $1M+ per event, balancing fiscal responsibility with opportunities to maximize event impact and ROI.
• Logistics Coordination: Manage complex event logistics, including hotel room blocks, multiple external vendors, and coordination with internal and external AV partners to ensure seamless technical setup and execution.
• Team Collaboration : Collaborate with the greater marketing team to ensure, including Product Marketing and Design teams to ensure consistent and cohesive Fortra message and plan promotional materials.
• Vendor Management: Manage relationships, contracts, and deliverables across a variety of external partners, including exhibit design and production, hotels, restaurants, event venues, AV providers, and other event vendors.
• Onsite Management: Lead onsite event operations, including staff coordination and vendor management, while proactively addressing issues to ensure a smooth event experience.
• Post-Event Processes : Ensure timely and accurate execution of post-event processes, with a strong focus on attention to detail, lead management, and follow-up.
• Measurement and Analysis : Measure and track event performance by analyzing data and conducting post-event evaluations with participants and stakeholders.
• Program Growth: Partner with the broader team to identify opportunities to enhance event strategy, attendee experience, and overall program effectiveness.
• Mentorship: Provide guidance, support, and mentorship to two to three junior event planners, helping develop their event planning and execution capabilities.
• Cross-Functional Leadership: Act as the command center for large-scale events, orchestrating activities across multiple workstreams and stakeholder groups. Connect teams, remove roadblocks, manage dependencies, and ensure all parties remain aligned on milestones, deliverables, timelines, and event goals to achieve successful execution.
• Other duties as assigned

QUALIFICATIONS

• Bachelor's degree in communications, marketing, or related field.
• Five to seven years of tradeshow and event experience.
• Three to five years of large-scale B2B tradeshow and event experience.
• Strong time management skills with the ability to manage multiple priorities within tight deadlines.
• Do-what-it-takes mindset to execute strategy.
• Excellent oral, written, and presentation skills.
• Creative thinker with a keen eye for detail.
• Willingness to travel as needed. Approximately 5-10% annually, including attendance at customer, partner, and industry events.
• Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
• Familiarity with Salesforce, cVent, marketing automation tools, and Wrike, is a plus.

This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.

We are an equal opportunity employer and encourage applications from candidates of all backgrounds.

We do not require Canadian work experience; all relevant experience will be considered. This posting is for an existing vacancy.

Expected Compensation: C$90,000 - C$120,000

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.