Senior PPC & Paid Media Manager (Hybrid)

Salt Digital Recruitment; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

Salt Digital Recruitment is seeking a Digital Marketing Manager (PPC Specialist) in Toronto to manage end-to-end PPC and paid search campaigns. The role involves developing performance strategies, analyzing data, and maintaining client relationships across North America.

With 6+ years of agency experience and strong analytical skills, the ideal candidate will work collaboratively in a hybrid environment. A Bachelor’s degree is preferred.

Qualifications

• 6+ years overall agency/media experience.
• 2+ years of hands-on PPC experience.
• Strong analytical and data interpretation skills.
• Experience with tracking and performance attribution.
• Authorized to work in Canada.

Responsibilities

• Manage SEM and PPC campaigns across Google Ads, Meta, and Microsoft Ads.
• Develop and execute performance strategies based on data analysis.
• Own client relationships across North America.
• Ensure data integrity across GA4, GTM, CRM and ad platforms.
• Analyze performance and present strategic recommendations.

Skills

PPC campaign management

Data analysis

Client relationship management

Multichannel paid media experience

Experience with tracking

Education

Bachelor’s degree

Tools

Google Ads

Meta

Microsoft Ads

GA4

GTM

Job description

Salt Digital Recruitment is seeking a Digital Marketing Manager (PPC Specialist) in Toronto to manage end-to-end PPC and paid search campaigns. The role involves developing performance strategies, analyzing data, and maintaining client relationships across North America.

With 6+ years of agency experience and strong analytical skills, the ideal candidate will work collaboratively in a hybrid environment. A Bachelor’s degree is preferred.