Hybrid Digital Marketing & Brand Storyteller

BURNCO Rock Products Ltd; Calgary; Hybrid; CAD 52,000 - 68,000; Full time

Benefits offered by this job

Annual performance bonus

Comprehensive benefits

Paid time off

Job summary

BURNCO Rock Products Ltd. in Calgary is seeking a Digital Marketing Associate to support social media, digital campaigns, email marketing, website content, and brand storytelling across Canada and the United States.

You will create authentic content, collaborate with regional teams, and travel to locations to capture stories while maintaining brand standards and safety requirements. This role blends creativity with hands-on execution in a dynamic North American marketing team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• 3–5 years of social media and digital marketing experience, including strong organic social media.
• Hands-on experience managing paid social and digital advertising on Meta Ads Manager and LinkedIn Campaign Manager.
• Strong writing, storytelling, audience engagement, and content creation skills.
• Comfortable shooting and editing short-form video and photography; working knowledge of related tools.
• Experience using email marketing platforms, digital analytics, audience insights, and reporting to improve outcomes.
• Ability to build relationships across operations, regional teams, employees, and stakeholders to uncover authentic stories.
• Strong organizational and project-management skills; able to manage competing priorities independently.
• Willingness to travel to operations and work in industrial environments following safety requirements.
• Certifications in digital marketing, social media strategy, content marketing, analytics, or advertising platforms are assets.

Responsibilities

• Execute day-to-day management of corporate social media channels, including content planning and engagement.
• Develop monthly and quarterly social content calendars aligned with marketing and communications objectives.
• Create authentic photo, video, written, and graphic content highlighting people, projects, and brand stories.
• Build relationships with regional teams and subject-matter experts to uncover stories and translate technical information.
• Travel to Burnco locations to capture content while adhering to site safety requirements.
• Execute email marketing campaigns and newsletters with list management, segmentation, templates, testing, and reporting.
• Coordinate paid digital and social advertising campaigns, including targeting, setup, budgeting, trafficking, and KPI reporting.
• Maintain a digital presence with website updates, SEO improvements, analytics monitoring, and coordination with web partners.

Skills

Social media management

Digital marketing

Content creation

Video/photo editing

Email marketing

Analytics

Paid advertising

Campaign management

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

BURNCO Rock Products Ltd. in Calgary is seeking a Digital Marketing Associate to support social media, digital campaigns, email marketing, website content, and brand storytelling across Canada and the United States.

You will create authentic content, collaborate with regional teams, and travel to locations to capture stories while maintaining brand standards and safety requirements. This role blends creativity with hands-on execution in a dynamic North American marketing team.