Digital Marketing Associate

BURNCO Rock Products Ltd; Calgary; Hybrid; CAD 52,000 - 68,000; Full time

Benefits offered by this job

Annual performance bonus

Comprehensive benefits

Paid time off

Job summary

BURNCO Rock Products Ltd. in Calgary is seeking a Digital Marketing Associate to support social media, digital campaigns, email marketing, website content, and brand storytelling across Canada and the United States.

You will create authentic content, collaborate with regional teams, and travel to locations to capture stories while maintaining brand standards and safety requirements. This role blends creativity with hands-on execution in a dynamic North American marketing team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• 3–5 years of social media and digital marketing experience, including strong organic social media.
• Hands-on experience managing paid social and digital advertising on Meta Ads Manager and LinkedIn Campaign Manager.
• Strong writing, storytelling, audience engagement, and content creation skills.
• Comfortable shooting and editing short-form video and photography; working knowledge of related tools.
• Experience using email marketing platforms, digital analytics, audience insights, and reporting to improve outcomes.
• Ability to build relationships across operations, regional teams, employees, and stakeholders to uncover authentic stories.
• Strong organizational and project-management skills; able to manage competing priorities independently.
• Willingness to travel to operations and work in industrial environments following safety requirements.
• Certifications in digital marketing, social media strategy, content marketing, analytics, or advertising platforms are assets.

Responsibilities

• Execute day-to-day management of corporate social media channels, including content planning and engagement.
• Develop monthly and quarterly social content calendars aligned with marketing and communications objectives.
• Create authentic photo, video, written, and graphic content highlighting people, projects, and brand stories.
• Build relationships with regional teams and subject-matter experts to uncover stories and translate technical information.
• Travel to Burnco locations to capture content while adhering to site safety requirements.
• Execute email marketing campaigns and newsletters with list management, segmentation, templates, testing, and reporting.
• Coordinate paid digital and social advertising campaigns, including targeting, setup, budgeting, trafficking, and KPI reporting.
• Maintain a digital presence with website updates, SEO improvements, analytics monitoring, and coordination with web partners.

Skills

Social media management

Digital marketing

Content creation

Video/photo editing

Email marketing

Analytics

Paid advertising

Campaign management

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

BURNCO is a leading supplier of construction materials, proudly serving communities across North America. We are committed to quality, safety, and customer service, and we’re building a team that reflects those same values.
Are you a digital marketing professional who knows how to turn real stories into engaging content? We’re hiring a Digital Marketing Associate to support BURNCO’s social media, digital campaigns, email marketing, website content, and brand storytelling across Canada and the United States. If you bring creativity, hands‑on digital marketing experience, and a passion for connecting people with meaningful stories, we want to hear from you!
As BURNCO’s Digital Marketing Associate, you’ll bring our people, projects, communities, and operational successes to life through engaging digital content and campaigns. Working closely with the Director, Marketing & Communications, you’ll support marketing, communications, employer brand, recruitment, community engagement, and reputation‑building objectives across North America. This role is a great fit for someone who combines creativity, storytelling, digital marketing expertise, relationship building, and strong execution.

What You Will Be Doing

• Execute the day‑to‑day management of BURNCO’s corporate social media channels, including content planning, platform‑specific posts, community engagement, performance tracking, and issue escalation when required
• Develop monthly and quarterly social content calendars aligned with broader marketing, communications, recruitment, community, and reputation objectives
• Create authentic photo, video, written, and graphic content that highlights BURNCO’s people, projects, technical expertise, community involvement, land stewardship, operational milestones, and brand stories
• Build strong relationships with regional teams, operational groups, employees, and subject‑matter experts to uncover stories and translate technical information into clear, engaging content
• Travel to BURNCO locations as needed to capture authentic photo and short‑form video content while following all site safety requirements
• Execute email marketing campaigns and newsletters, including list management, segmentation, templates, testing, compliance, and performance reporting
• Coordinate paid digital and social advertising campaigns, including audience targeting, setup, budgets, trafficking, optimization, creative coordination, and KPI reporting
• Maintain our digital presence by coordinating website updates, supporting SEO improvements, monitoring analytics, and working with external web partners when required
• Maintain an organized digital content library to support ongoing content development, marketing, and communications needs

What We Would Like From You

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field
• 3 - 5 years of social media and digital marketing experience, including strong organic social media experience
• Hands‑on experience managing paid social and digital advertising, including Meta Ads Manager and LinkedIn Campaign Manager
• Strong writing, storytelling, audience engagement, and content creation skills
• Comfortable shooting and editing short‑form video and photography, with strong working knowledge of photography and video editing tools
• Experience using email marketing platforms, digital analytics, audience insights, and reporting to improve content effectiveness and campaign outcomes
• Ability to build relationships across operations, regional teams, employees, and stakeholders to gather information and uncover authentic stories
• Strong organizational and project‑management skills, with the initiative to manage competing priorities, solve problems, and deliver high‑quality work independently
• Able and willing to travel to operations, engage directly with employees, and work around industrial environments while following all safety requirements
• Sound judgment and professionalism when representing BURNCO, with the ability to apply brand standards consistently across digital content, communications, and marketing activities
• Digital marketing, social media strategy, content marketing, analytics, or advertising platform certifications are considered an asset

Location and other key details:

• This is a full‑time permanent position based out of our Calgary Corporate Office
• The hours of work will be Monday to Friday, 40 hours per week with occasional additional hours as required
• Travel to BURNCO operations and job sites will be required to capture content and engage directly with employees
• Hybrid work flexibility with a blend of remote and in‑office collaboration

Why BURNCO?

• Be part of a supportive, high‑performing team that values your growth and success
• Annual performance bonus program that rewards your contributions
• Enjoy competitive compensation and a comprehensive benefits package, paid time off, and more
• Experience our inclusive, collaborative, and safety‑focused culture
• Take part in team events, professional development activities, and community initiatives

Join us and be part of an organization that values safety above all. BURNCO offers a supportive and dynamic work environment where you can truly make a difference. With competitive compensation, comprehensive benefits, and opportunities for professional growth, BURNCO is where you can thrive while contributing to a culture of safety and excellence.
BURNCO is an equal opportunity employer committed to creating a diverse and inclusive work environment. All qualified candidates are encouraged to apply.
We thank all applicants for their interest. Only those chosen for an interview will be contacted.