Digital Storyteller & Social Media Strategist

Heritage-Park; Calgary; On-site; CAD 52,000 - 70,000; Full time

Benefits offered by this job

Flexible work arrangements

Comprehensive Benefits package (Health

Employer-matched Pension Plan at 5%

Generous paid time off (Vacation and S

Working in a beautiful park setting.

Free entrance to the Park and events

Employee discounts on food and retail

Job summary

Heritage Park, Canada's largest living history museum in Calgary, Alberta, seeks a Social Media & Communications Specialist to lead digital storytelling and manage social channels. The role supports newsletters, media relations, and promotional initiatives with a data-informed mindset to grow audiences and guest visits.

You will partner across departments, craft compelling copy, monitor trends, and help extend Heritage Park’s voice to a family-friendly audience, including occasional evenings

Qualifications

• Minimum 3 years prior experience with content strategy, marketing or related role.
• Strong working knowledge of social media platforms.
• Proficient in social media analytics and reporting; Google Analytics Certification is asset.

Responsibilities

• Develop social media strategies across major platforms (Instagram, Facebook, TikTok, X/Twitter, LinkedIn).
• Plan and maintain a proactive social media calendar aligned with marketing priorities.
• Create engaging, on-brand content—Reels, TikToks, Stories, carousels, video clips and images.

Skills

Content strategy

Marketing

Social media

Analytics

Not-for-profit

Education

Post-secondary education in Marketing/Communications

Tools

Asana

Office 365

WordPress

CMS

Google Analytics

Job description

Heritage Park, Canada's largest living history museum in Calgary, Alberta, seeks a Social Media & Communications Specialist to lead digital storytelling and manage social channels. The role supports newsletters, media relations, and promotional initiatives with a data-informed mindset to grow audiences and guest visits.

You will partner across departments, craft compelling copy, monitor trends, and help extend Heritage Park’s voice to a family-friendly audience, including occasional evenings