Hybrid Digital Content Lead - Toronto

Becker County; Toronto; Hybrid; CAD 75,000 - 90,000; Full time

Benefits offered by this job

Competitive salary + benefits

Job summary

kg&a in Toronto is seeking a Digital Content Manager to lead creation, planning, development, and optimization of high-quality digital content across client campaigns. You will drive content strategy, collaborate with account teams, and ensure content aligns with goals and brand standards.

The role demands strong writing, SEO, analytics, and CMS skills, with hands-on production across websites, social, and email, and a passion for continuous improvement in a fast-paced agency setting.

Qualifications

• A degree in Communications, Marketing, Journalism, Digital Media, or a related field.
• 3–6 years of experience in digital content production, communications, marketing, or a related discipline.
• Exceptional writing, editing, and digital storytelling abilities.
• Hands-on experience creating and publishing content across multiple digital channels and for varied audiences.
• Strong understanding of SEO, accessibility standards, user experience principles, and digital content best practices.
• Experience with content management systems, publishing tools, analytics platforms, and evolving digital technologies.

Responsibilities

• Lead the development and execution of digital content that supports client objectives and campaign strategies.
• Collaborate with account teams on content ideation, channel selection, audience engagement, and digital best practices.
• Create, edit, and publish content across websites, social media, email campaigns, and other digital platforms, including videography and photography as needed.
• Create category-defining content that is ahead of trends, sharp, and performance-focused.
• Ensure content reflects brand standards, accessibility requirements, and user experience best practices.
• Provide expertise in digital content creation and strategy, content marketing, SEO, accessibility, and audience engagement.
• Recommend content approaches that improve reach, engagement, and overall campaign performance.
• Use analytics, audience insights, and performance metrics to guide content decisions and continuous improvement.
• Monitor emerging trends, platforms, and technologies to inform recommendations.
• Ideate, produce, and manage content campaigns and publishing plans across assigned accounts.
• Write, edit, and review content for clarity, tone, brand alignment, accessibility, and search optimization.
• Maintain content inventories, publishing schedules, version control, and approval records.
• Lead multiple client initiatives simultaneously, effectively managing quality, timelines, budgets, and deliverables.
• Work closely with account teams, creative partners, and clients throughout the content development process.
• Participate in client meetings and presentations, providing recommendations on content execution, channel effectiveness, and performance.
• Build trusted client relationships through responsive service, quality delivery, and thoughtful guidance.
• Identify risks, gaps, resourcing needs, and opportunities early and communicate proactively.
• Share expertise and best practices to strengthen digital content capabilities across the organization.
• Coach account managers on content development and publishing processes.
• Contribute to the continuous improvement of digital content tools, workflows, standards, and production efficiency.

Skills

Digital content

SEO

Analytics

Accessibility

CMS

Project management

Education

Degree in Communications/Marketing/Jour/ Digital Media

Tools

CMS platforms

Analytics platforms

Job description

kg&a in Toronto is seeking a Digital Content Manager to lead creation, planning, development, and optimization of high-quality digital content across client campaigns. You will drive content strategy, collaborate with account teams, and ensure content aligns with goals and brand standards.

The role demands strong writing, SEO, analytics, and CMS skills, with hands-on production across websites, social, and email, and a passion for continuous improvement in a fast-paced agency setting.