Growth-Oriented Content & Digital Marketing Specialist

ARAG Services Corporation; Toronto; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive base salary + annual bonus

Benefits plan with RSP matching

Hybrid work model (remote + Toronto HQ

Job summary

ARAG Legal Solutions Inc. is seeking a Content & Digital Marketing Specialist in Toronto for a hybrid role bridging data, technology and content.

You will optimize performance across website, email and social channels, lead SEO and content strategy, and translate campaigns into engaging, high-performing digital experiences. The role demands 4–7+ years in digital marketing, strong analytics, and hands-on experience with SEO, CMS, email automation, and paid media.

Qualifications

• 5+ years in digital marketing or similar role.
• Experience with SEO (technical and content) and CMS platforms.
• Strong analytics mindset with Google Analytics or dashboards.
• Hands-on with email marketing and marketing automation tools.
• Experience with paid media across search, social, and display.

Responsibilities

• Own and optimize digital marketing performance across website, email, and social channels.
• Lead SEO and GEO strategy, including keyword research and content structuring.
• Translate campaigns into multi-channel content across web, email, social, and blog formats.
• Analyze campaign performance and user behavior to drive improvements.
• Optimize website content, structure, and user journeys for better conversion.
• Manage marketing tools and platforms and ensure integration.
• Build automated email campaigns and nurture journeys for leads.
• Audit content and repurpose materials into digital assets.
• Grow social media presence with focus on engagement and reach.
• Support and optimize paid campaigns across channels.
• Collaborate with teams and partners to deliver digital initiatives.
• Stay current on trends and AI-driven practices to improve performance.
• Own projects and identify opportunities to scale digital marketing.

Skills

Google Analytics

SEO expertise

Content optimization

CMS platforms

Email marketing

Marketing automation

Paid media

Adobe Creative Suite

Data analytics

Strong writing

Tools

Google Ads

LinkedIn Ads

Meta Ads

HubSpot

Mailchimp

Job description

ARAG Legal Solutions Inc. is seeking a Content & Digital Marketing Specialist in Toronto for a hybrid role bridging data, technology and content.

You will optimize performance across website, email and social channels, lead SEO and content strategy, and translate campaigns into engaging, high-performing digital experiences. The role demands 4–7+ years in digital marketing, strong analytics, and hands-on experience with SEO, CMS, email automation, and paid media.