Senior Content & Social Strategy Lead

Changemakers; Halifax; Hybrid; CAD 75,000 - 85,000; Full time

Job summary

ChangeMakers is seeking a Senior Manager, Content for a 1-year contract in a hybrid role based in Canada. You will lead social media content strategy, align omnichannel campaigns, and mentor junior staff while collaborating with cross-functional teams to drive client KPIs.

You will manage integrated digital marketing efforts across organic and paid channels, translate analytics into insights, and stay ahead of evolving social media trends to deliver high-impact content strategies.

Qualifications

• 5+ years of social media experience, client side or agency.
• Deep expertise across major platforms: Facebook, X, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Snapchat, Threads.
• Strong command of KPIs, data, and insights, with ability to identify metrics that matter.
• General understanding of paid media and search engine optimization.
• Highly creative, with strong writing skills.

Responsibilities

• Integrated digital marketing view with experience on both organic and paid campaigns.
• Translating social media analytics into strategic business insights for clients.
• Leverage data and insights from native platform apps and tools for social media audits.
• Digest and interpret key takeaways and white space from audit findings.
• Collaborate with teams to build, manage and evolve social media strategies and performance.
• Develop integrated social media & influencer campaign strategies leveraging community and category insights.
• Align content with audience journey stages and identify gaps in social content execution.
• Oversee creation of social media reports and analytics across networks.
• Stay updated on latest social media best practices, tech, and trends.
• Communicate insights clearly to audiences, both written and visual.
• Prioritize work to meet milestones and translate client calls into deliverables.
• Contribute to internal team calls with constructive input.
• Support after-hours crisis work when needed.
• Flag opportunities to Account Team for improved performance.

Skills

Social media experience

Platform expertise

KPIs & insights

Paid media & SEO

Strong writing

Tools

Meltwater

Databox

Google Analytics

Job description

ChangeMakers is seeking a Senior Manager, Content for a 1-year contract in a hybrid role based in Canada. You will lead social media content strategy, align omnichannel campaigns, and mentor junior staff while collaborating with cross-functional teams to drive client KPIs.

You will manage integrated digital marketing efforts across organic and paid channels, translate analytics into insights, and stay ahead of evolving social media trends to deliver high-impact content strategies.