Hotel Sales Manager

Innforks; Winnipeg; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary + bonus

Employee perks & amenities

Downtown parking

Restaurant discounts

RRSP matching

Work-life balance

Team building & community initiatives

Job summary

Inn at the Forks seeks a results-driven Hotel Sales Manager to grow corporate and group business in Winnipeg. You will own relationships, generate new opportunities, and drive revenue through strategic prospecting and contract negotiations.

As a key player on the sales team, you will maintain a strong pipeline, collaborate with leadership, and deliver measurable outcomes in a fast-paced, hospitality-focused environment.

Qualifications

• Minimum 3 years of hotel or hospitality sales experience.
• Proven ability to generate and close new business.
• Strong prospecting, lead-generation, and relationship-building skills.
• Experience with contract negotiation and revenue optimization.
• Excellent verbal, written, and interpersonal communication skills.
• Strong organization, attention to detail, prioritization, and time management skills.
• Self-motivated, proactive, and results oriented.
• Ability to manage multiple accounts and priorities in a fast-paced environment.
• Strong business acumen and the ability to identify and capitalize on sales opportunities.
• Professional, solutions-focused approach with a genuine passion for hospitality and client service.

Responsibilities

• Proactively identify, prospect, and pursue new business opportunities within corporate and group markets.
• Develop and maintain strong relationships with existing clients to maximize repeat business and revenue opportunities.
• Conduct outside sales calls, client meetings, site tours, and presentations.
• Respond promptly to inquiries, prepare proposals, and negotiate contracts to secure business.
• Maintain an active sales pipeline with consistent prospecting and follow-up.
• Collaborate with the General Manager, Sales Team, and Director of Commercial Strategy to develop and execute sales strategies.
• Achieve monthly and annual sales targets and revenue goals.
• Identify opportunities to increase revenue, occupancy, ADR, and overall profitability.
• Monitor market trends, competitor activity, and customer feedback to identify new opportunities.
• Work closely with the Banquets Department and hotel teams to ensure successful execution of group bookings and client commitments.
• Assist with the coordination of meetings, conferences, and events as required.
• Ensure client expectations and specifications are met, and concerns are addressed promptly and professionally.
• Maintain strong communication with all departments to support an exceptional guest and client experience.
• Maintain accurate records of sales activities, client interactions, opportunities, and contracts within the CRM system.
• Prepare weekly and monthly sales reports for management review.
• Represent the hotel at networking events, tradeshows, and industry functions.
• Maintain and improve effective sales processes and procedures.

Skills

Hotel sales

Prospecting

Relationship-building

Negotiation

Revenue optimization

Tools

CRM software

Job description

AtSparrow Hotels, our core purpose is to create an environment where people andcommunity’s flourish. We are committed to our guests, clients, employees, andcommunities through social responsibility, community investment,sustainability, design, and innovation.

OurCore Values, Hospitality, Accountability, Respect, Teamwork, Leadership,Empowerment, and Innovation guide how we work, serve our guests, support oneanother, and grow together.

Ifthese values resonate with you and you are passionate about hospitality,relationship building, and driving results, we would love to hear from you!

AboutInn at the Forks

Inn atthe Forks is a luxury boutique hotel located at The Forks, Manitoba’s premiertourist destination. The hotel features 116 guestrooms and suites,approximately 8,000 square feet of meeting and function space, SMITHRestaurant, and The Riverstone Spa.

PositionSummary

TheHotel Sales Manager is a results-driven sales professional responsible forgrowing and strengthening the hotel’s corporate and group business. This roleproactively identifies new opportunities, develops strategic clientrelationships, and secures business that drives consistent, profitable revenue.

As anA Player on our Sales Team, the successful candidate takes ownership of theirresults, maintains a strong sales pipeline, and brings a proactive anddisciplined approach to prospecting, relationship building, negotiation, andclosing new business.

KeyResponsibilities

Sales& Business Development

• Proactivelyidentify, prospect, and pursue new business opportunities within corporateand group markets.
• Develop andmaintain strong relationships with existing clients to maximize repeatbusiness and revenue opportunities.
• Conduct outsidesales calls, client meetings, site tours, and presentations.
• Respond promptlyto inquiries, prepare proposals, and negotiate contracts to securebusiness.
• Maintain anactive sales pipeline with consistent prospecting and follow-up.

Revenue& Strategy

• Collaborate withthe General Manager, Sales Team, and Director of Commercial Strategy todevelop and execute sales strategies.
• Achieve monthlyand annual sales targets and revenue goals.
• Identifyopportunities to increase revenue, occupancy, ADR, and overallprofitability.
• Monitor markettrends, competitor activity, and customer feedback to identify newopportunities.

Client& Event Coordination

• Work closely withthe Banquets Department and hotelteams to ensure successful execution of group bookings and clientcommitments.
• Assist with thecoordination of meetings, conferences, and events as required.
• Ensure clientexpectations and specifications are met, and concerns are addressedpromptly and professionally.
• Maintain strongcommunication with all departments to support an exceptional guest andclient experience.

Administration& Reporting

• Maintain accuraterecords of sales activities, client interactions, opportunities, andcontracts within the CRM system.
• Prepare weeklyand monthly sales reports for management review.
• Represent thehotel at networking events, tradeshows, and industry functions.
• Maintain andimprove effective sales processes and procedures.

Qualifications& Core Competencies

• Minimum 3 yearsof hotel or hospitality sales experience.
• Proven ability togenerate and close new business.
• Strongprospecting, lead-generation, and relationship-building skills.
• Experience withcontract negotiation and revenue optimization.
• Excellent verbal,written, and interpersonal communication skills.
• Strongorganization, attention to detail, prioritization, and time managementskills.
• Self-motivated,proactive, and results oriented.
• Ability to managemultiple accounts and priorities in a fast-paced environment.
• Strong businessacumen and the ability to identify and capitalize on sales opportunities.
• Professional,solutions-focused approach with a genuine passion for hospitality andclient service.

WhatWe Offer

AtSparrow Hotels, we believe our people are at the heart of our success. We areproud to offer a rewarding work environment with benefits and perks designed tosupport our employees both professionally and personally.

• Competitive BaseSalary & Bonus Structure – A competitive compensation package with theopportunity to earn additional performance-based incentives.
• Employee Perks& Amenities – Enjoy employee meals, dry-cleaning services, and avariety of additional perks.
• Downtown Parking– Convenient parking available in downtown Winnipeg.
• RestaurantDiscounts – Enjoy exclusive discounts at our restaurants and properties.
• Cost-SharedBenefits – Access to a comprehensive benefits program with employer costsharing.
• RRSP Matching –Employer matching to help support your long-term financial goals.
• Work-Life Balance– A workplace that values balance, flexibility, and time away from work.
• Team Building& Community Initiatives – Opportunities to connect with colleagues,celebrate our team, and get involved in meaningful community initiatives.