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We are currently searching for an ambitious Head of Sales - Canada to lead our Canadian sales team and drive growth. This position has full responsibility for developing and executing a comprehensive sales strategy across Canada. Our ideal candidate will lead, motivate, and manage the sales team while fostering relationships with key clients, distributors, builders, and partners.
This position will be critical in driving market penetration and ensuring the achievement of revenue targets in a rapidly evolving industry that focuses on energy efficiency.
Key Responsibilities
- Build and maintain strong relationships with residential developers, distributors, contractors, and other key industry players.
- Set clear sales targets and KPIs for the team, monitoring performance to ensure that goals are consistently met or exceeded.
- Develop and implement the overall sales strategy for the Canadian market, aligning with the company's global goals and growth objectives.
- Lead, coach, and mentor the sales team to achieve sales targets and promote professional growth within the team.
- Act as the primary source to assimilate and share market trends and intelligence.
- Identify new market opportunities, including strategic partnerships, to expand market share across Canada.
- Responsible for leading and managing territory managers and sales engineers across Canada.
- Ensure alignment between regional sales efforts and the company’s overall strategy.
- Work closely with cross-functional teams, including marketing, product management, and operations, to support business objectives and ensure consistent execution across all territories.
- Standardize sales processes and ensure sharing of best practices across the organization.
- Develop and implement local sales strategies and service excellence.
- Expand into new markets and market segments.
- Collaborate with marketing, product management, and customer service teams to align sales with broader company initiatives.
- Report on sales performance, market trends, and forecasts to senior leadership.
Qualifications
- University Degree in Business / Marketing or a related field; MBA is an asset.
- 10+ years of senior leadership experience at a national level (Manufacturing, Construction).
- Proven success in leading sales teams and driving revenue growth in a B2B environment.
- Strong leadership and team-building skills, with a focus on coaching, mentoring, and talent development.
- Deep understanding of the Canadian residential construction market.
- Excellent verbal and written communication skills, with the ability to influence and build relationships at all levels.
- Willingness to travel within Canada as needed.
Seniority level
Employment type
Job function
- Sales and Business Development
- Construction
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